As of now, Star Plus is the clear leader in the Hindi GE space and the channel has just launched a new show in the 11.30pm time band. The show, 'Maryada - Aakhir Kab Tak' has just been on air for a couple of weeks and media professionals give their take on this time band and the sort of audience the channel can expect.
At an evening that saw a flurry of brands and marketing gurus, Pitch, the leading marketing monthly of the exchange4media Group honoured top marketers of India at Pitch India’s Top 50 Marketers Awards 2010. The awards were given across ten categories namely – Resurgent Brands, Ageless Brands, Buzzy Brands, Rechargers, Value for Money, Globetrotters, Social Marketers, Bottom of Pyramid, Marketing Innovations and Impactful Launches.
The planned 3D issue of Hindi daily Dainik Bhaskar Jaipur has been postponed to November 4, 2010. Earlier, this issue was slated to hit the newsstands on October 29, 2010. The newspaper has, reportedly, 3.5 lakh copies complete with a unique interactive experience for its readers. The newspaper has plans to carry nearly 35 advertisements in 3D version from the retail-local advertisers.
Recently, at the beginning of the week, Network18 group announced ‘Young Indian Leaders’ award in the national capital. As this was the debut year of this award ceremony, the general perception was that the winners, perhaps, could belong to the Indian cricket, politics or from Bollywood. And if not from these industries, then probably this time around after successful CWG, anticipation was that medal winners could dominate the list of the ‘Young Indian Leaders’ awards.
The Bangalore Metropolitan Transport Corporation (BMTC) has invited sealed tenders from interested agencies and individuals for fixing, erection and maintenance of hoardings and display boards to display advertisements at Kengari TTMC (package-1) bus terminal and at Shivajinagar bus station (package-2).
The show Koffee with Karan has been quite popular among viewers. Now Star World, will start the third season on November 7th, 2010. The hour long show will have ample repeats over the week on Star Plus and Star One as well.
...Well, perhaps not exactly trainees but the ones who are still working with the junior-most employees, handling chores such as cleaning bathrooms to handling baggage - these CEOs, and there are two examples I had the good fortune to meet AirAsia’s Tony Fernandes and Domino’s India’s Ajay Kaul, have a few lessons for everyone...
It is learnt that Pune based Suzlon Energy is reviewing its creative business and has invited two or three agencies to pitch for the business. Apparently, the presentations on the pitch have already been made and that the decision will be taken soon, most probably after Diwali. Dentsu Media continues to handle the media business for the brand.
The Pitch CMO Summit saw some insightful presentations of how brands extended their brand propositions to the audience. Taking this further, Ajay Kaul, Chief Executive Officer, Jubiliant FoodWorks Ltd., master franchisee of Domino’s Pizza in India presented how they extended their brand proposition to not only the consumers but also built a culture around it in their organisation.
The DNA Pune Properties Exhibition opened on October 29, 2010 and will be on till October 31, 2010. It provides an ideal platform for the top 25 builders in Pune to engage with the readers of DNA in the city. The exhibition aims to provide the readers in Pune and Mumbai a one-stop-shop for some of the best real estate accommodations and investment options available in the city of Pune.
The overall Print industry has witnessed a 27 per cent growth in ad volumes according to the latest AdEx figures, since last year and in this Education was the top sector in print advertising. Educational Institutions despite the strict ASCI mandates as been the highest category in shares in the advertised volumes and Naaptol.com has been the number one advertiser for the Jan-Sep 2010 span.
A thirty year old Hindi newspaper of Madhya Pradesh, Dainik Swadesh, is all set the re-launch its Jabalpur edition on November 1, 2010. With this re-launch, the Jabalpur edition of the newspaper will also celebrate its 22nd anniversary.