Akash Raha
editor@exchange4media.com
@Akash Raha
editor@exchange4media.com
@Akash Raha
Formulating strategies in a digital world, understanding the always-connected consumer, Internet and ad spends were some topics discussed by industry experts at the Digital 3.0 Roundtable in Delhi on January 17, 2011. The event was organised by Results International Group, along with exchange4media.
Even as Assamese dailies have managed to put up a decent show with an AIR growth of 0.14 per cent in the IRS Q3 2010 results, the magazines have faltered to an overall drop in AIR of 2.04 per cent (monthly) and 0.74 per cent (weekly). Asomiya Pratidin is the top Assamese daily. Bismoi and Sadin are the top monthly and weekly, respectively.
In a case of reversal, magazines have pulled off a better show among Bengali publications as compared to dailies as per the IRS Q3 2010 results. Six of the top 10 dailies have seen decline in readership, whereas only two out of the top 10 magazines have registered decline in AIR figures in the third quarter.
The Kerala market for the English dailies looks clean and uncluttered, even as The Hindu dominates the market. The news of The Times of India entering the market with Mathrubhumi has set the market abuzz. The New Indian Express is the second largest English daily (in terms of AIR numbers) in Kerala.
HT Brunch is all set to come out in a new avatar, a quarterly magazine. The first issue of this magazine is expected to hit newsstands by the middle or third week of December 2010. The magazine will be priced at Rs 100. Meanwhile, Brunch will also continue as a weekend supplementary with Hindustan Times.
Hindustan Times has become the second-largest read English broadsheet in Mumbai, overtaking DNA in terms of Average Issue Readership (AIR) as per the results of the Indian Readership Survey (IRS) Q3 2010, which were declared on December 2, 2010. The Times of India remains the No. 1 English daily in Mumbai.
Business publications have bettered their AIR performance over the last quarter as per the IRS Q3 2010 results, declared on December 2, 2010. All top three business dailies have recorded positive growth, with Economic Times leading the list. Among periodicals, four of the top six have recorded positive growth.
The IRS Q3 2010 results have brought cheer to periodicals, which had come under heavy fire following the Q2 results. English periodicals appear to have done better than expected in several, including Delhi. India Today leads in the National Capital, though the magazine has seen a 6.84 per cent decline in AIR.
English periodicals have done relatively well in IRS Q3 2010 after last quarter’s dismal performance. English monthlies, weeklies and fortnightlies have all recorded overall positive growth for the genre. Monthlies, weeklies and fortnightlies recorded a growth in AIR of 0.58 per cent, 3.91 per cent and 1.96 per cent, respectively.
There are no surprises in the English dailies genre in the IRS Q3 2010 results. The Times of India, Hindustan Times and The Hindu lead the pack. Both TOI and HT have recorded a positive growth in AIR, while The Hindu has seen a decline of 3.66 per cent in readership. The whole segment grew by a marginal 0.55 per cent.
The Times Group’s plans to launch its flagship daily, The Times of India, in Kerala may finally be coming to fruition. The publishing major is said to have entered into a strategic alliance with Mathrubhumi for its entry into Kerala. TOI officials have declined to comment on the development, stating that the deal has not yet been finalised.
The media industry in the recent past has been plagued by quite a few ‘controversies’ ranging from corporate lobbying to plagiarism. When it comes to a credible edit, what is the perfect recipe? Does publishing corrigendum feature in the mix and is it enough? Some senior editors and media experts share their views.
86 per cent of Indians feel let down by the news of senior journalists being compared to fixers following the revelations of the Niira Radia tapes, as per the ‘impact Synovate Opinion Poll’. The poll attempts to find out find out whether corruption is permeating departments believed to be squeaky clean.
Foundation for Media Professionals organised a panel discussion in Delhi to deliberate on the topic ‘Editors as Power Brokers’ on November 26, 2010. The panellists included senior members of the media fraternity such as Paranjoy Guha Thakurta, Krishna Prasad, Amit Goel, Shoma Chaudhary, Manu Joseph, Bhupendra Chaubey and Sunil Jain. The session was moderated by Vivian Fernandes of IBN Live.
With the aim to leverage the power of the digital medium and luxury digital platforms for engaging with premium audiences, the Conde Nast Group is organising the ‘Conde Nast Digital Day’ in Mumbai on November 25, 2010. The event will be attended by key stakeholders in the luxury/ premium industry.
Even though the men’s magazine domain has flourished since 2000 with the launch of ‘Man’s World’, it is yet to see exponential growth. ‘The Man’, which was launched in 2004, recently decided to reposition itself as a luxury magazine. exchange4media finds out from the media buyers whether the men’s magazines’ promise to reach out to the discerning male has been met.
Hindustan Times and Hindustan from the HT Media Ltd stable are jointly organising the six-day long Printworks seminar – ‘The Newspaper Expo’. Being held in Delhi from November 22-27, 2010, the aim of this seminar is to make newspaper advertising easy and to provide advertising solutions to marketers.
The Hindustan Times Leadership Summit 2010 Summit is set to be held in Delhi on November 19-20. The theme for this annual Summit this year is ‘Winning in testing times’. As in the past years, the Summit brings together leaders from different walks of life to encourage interactions and debates, thereby raising the bar of discussion on critical world issues.
Mail Today completes its third year in the industry today. The newspaper was launched on November 16, 2007 for the Delhi masses by the India Today Group, in collaboration with Associated Newspaper. To commemorate this occasion, the newspaper has brought out a 96-page mega-issue that highlights the ‘Pacesetters’ of India.
Financial World, a Tehelka publication, is gearing up for launch by roping in top editors. Prem Shankar Jha has been recently named as an editor for the business daily. The Financial World team also includes Hardev Sanotra, Managing Editor; Shantanu Guha Ray, Editor - News and Varkey George, Associate Editor.
Day 2 of INMA, 4th Annual South Asia Conference began with a key note address by Outlook Group’s Maheshwer Peri on the topic ‘Niche Opportunities for Newspaper Publishers’. Held on November 9-10, 2010 in Delhi, the Conference theme this year is ‘Redefining the newspaper business’.
The day two of INMA, 4th Annual South Asia Conference held an intriguing ‘brainsnacks’ session. Speakers like Hormazd Sorabjee, Editor, Autocar India; Anurag Batra, Editor-in-Chief, exchange4media Group and Salil Tandon, National Head and Editor, City Plus, staged presentations of their respective groups and shared what had contributed to the success stories.
The Sunday Guardian entered the digital space by successfully unveiling its new website on November 7, 2010. The current site is a beta version of the newspaper and the second section, Guardian20, will take three more weeks to come up. Well-known journalist and columnist MJ Akbar is the Editor-in-Chief of the weekly newspaper.
Business publications – from dailies to periodicals – have been witnessing increasing interest. The genre has seen growth over the years and advertisers see this it as a strong platform. exchange4media finds out from industry experts how hot a property business publications really are...
Kadambari Murali has joined Media Transasia group as Editor-in-Chief of ‘Sports Illustrated India’. Murali was earlier working with Hindustan Times for over 10 years. Her last role at HT was as National Sports Editor. Rasina Oberoi, Vice President, Media Transasia Thailand Ltd confirmed this development to exchange4media.
The DNA Pune Properties Exhibition opened on October 29, 2010 and will be on till October 31, 2010. It provides an ideal platform for the top 25 builders in Pune to engage with the readers of DNA in the city. The exhibition aims to provide the readers in Pune and Mumbai a one-stop-shop for some of the best real estate accommodations and investment options available in the city of Pune.
The Face of Marketing, Pitch CMO Summit 2010 was held on October 29, 2010. Top marketers were present at this event and discussed their successful marketing plans and strategies. Pratik Seal of Micromax and Anand Singh of Thums Up, Coca Cola shared with the audience a case study of their respective groups.
The Indian media industry has been buzzing with the news of large media conglomerate caught in the act of plagiarism. Despite a corrigendum being printed, industry observers have taken a hard view of the development. While that is another conversation, exchange4media finds out the views of senior editors of the industry on the issue of plagiarism.
The ‘Outlook’ is celebrating its 15 year anniversary with ‘Speak Out Debate 2010’. The initiative will see ‘Outlook’ going to six Indian cities to host debates on socially relevant and imperative issues. In a conversation with exchange4media Suresh Selvaraj, President, Outlook also spoke about the mega anniversary issue of ‘Outlook’.
The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.
Even as the hullabaloo continues, coining this as the age of digital, hardly any newspaper in India has been able to create a strong and robust revenue model online. exchange4media seeks to find out whether English dailies in India have taken enough initiatives to build a strong foothold in the digital space.
The Wall Street Journal Asia has launched a ‘Life & Style’ section to be carried in the paper from Monday to Thursday and has also enhanced its Weekend Journal section. The facsimile Indian edition aims to build base amongst the top entrepreneurs. The brand is also seeking to build a strong digital base in India.
The India Today Group has formed a new special business unit to focus on Indian language publishing and all related extensions in the Indian language domain. All current India Today language brands will be assigned to this new SBU, which would be placed under the leadership of Prabhu Chawla, who will be designated Editor (Languages) and CEO. The company has also appointed M J Akbar as Editorial Director of India Today - English and India Today - International and their extensions. In addition, Akbar would be associated with Headlines Today as Editorial Director.
On the eve of its 35th anniversary, there are strong winds of change blowing across India Today Group. As is known, Prabhu Chawla is moving into a new editorial and corporate role as Editor (languages) and CEO of a to-be-formed corporate entity. Veteran journalist MJ Akbar has been roped in as Editorial Director for India Today (English) and Headlines Today. Aroon Purie, Prabhu Chawla, MJ Akbar and Ashish Bagga speak about these latest developments in the Group and the implications.
For the six-month period ending June 30, Lokmat’s daily circulation climbed to 373,808, according the ABC January-June 2010 report. The paper’s Pune edition itself showed a growth of over 100,000 copies during this period. The circulation increase has been attributed to Lokmat’s strategic plan, ‘Operation Redbox’.
On the eve of its 35th anniversary, there are strong winds of change blowing across India Today Group. As is known, Prabhu Chawla is moving into a new editorial and corporate role as Editor (languages) and CEO of a to-be-formed corporate entity. Veteran journalist MJ Akbar has been roped in as Editorial Director for India Today (English) and Headlines Today. Aroon Purie, Prabhu Chawla, MJ Akbar and Ashish Bagga speak about these latest developments in the Group and the implications.
The Association of Indian Magazine (AIM) announced on September 7, 2010, that it would conduct an ‘Engagement Study’ for magazines, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this on Day 2 of the Indian Magazine Congress (IMC), after advertisers and media agencies expressed their concerns over the measurement issue that has plagued the magazine industry for long.
With the memories of the downturn not too far away, the panel discussion on ‘The Smartest Strategies used in the Recent Downturn’ garnered a lot of interest. The panel comprising Anant Nath, Ashish Bagga, Nick Carugati, Riyad Mathew, R Rajmohan and moderator Chris Llewellyn shared their experiences during the slowdown and how they successfully weathered it.
Delivering the special address on ‘Magazines: Medium of the Future’, Chris Llewellyn, President and CEO, International Federation of the Periodical Press (FIPP), spoke about how magazines were still an efficacious medium of news and entertainment for the masses. He reasserted his belief that magazines would stand the test of time. Llewellyn was speaking on Day 2 of the Indian Magazine Congress.
Association of Indian Magazine (AIM) has announced that it will conduct an ‘Engagement Study’ for magazine, which could act as an alternate source of data for advertisers. Pradeep Gupta, President AIM, announced this decision at Indian Magazine Congress (IMC) on day two, after advertisers and media agencies voiced their concerns over the measurement issue, which has marred the magazine industry for long.
‘Tapping into the Power of Social Networks’ came up for discussion at the Indian Magazine Congress (IMC), organised by the Association of Indian Magazines (AIM) in Mumbai on September 6-7, 2010. The panel members comprising Kalli Purie, Kiruba Shankar, Mahesh Murthy and Raul Suarez discussed how social media is the future and can be used not only to leverage brands, but also create brands. A one-on-one consumer interaction would definitely create a better consumer-brand connect, the panellists said.
The sixth Indian Magazine Congress (IMC) hoisted intriguing discussions on various issues concerning the magazine industry. ‘Editorial Challenges in a World of Convergence’ came under the scanner in the session moderated by Prasanto Kumar Roy. The panel members included eminent editors of the magazine industry such as Indrajit Gupta, Mohan Sivanand, Saira Menezes and Jitesh Pillai.
Nandini Bhalla has been roped in Editor for ‘Cosmopolitan’. She took charge from September 1, 2010. In her new role, Bhalla will look at introducing buzzier content, more eye-catching layouts, and glamorous beauty and fashion content, while maintaining the magazine’s iconic relationship-career-confidence mix.
The final session of exchange4media NewsNext 2010, held in Delhi on September 1 was the power-packed CEO Panel, which pondered over the topic ‘An Evolved News Television Industry... Is India there yet?’ The panel comprised Barun Das, CEO, Zee News Ltd; G Krishnan, CEO, TV Today Group; Shashi Sinha, CEO, Lodestar UM; and Ashok Venkatramani, CEO, MCCS.
Revenue model for news television came under the scanner at the exchange4media NewsNext 2010, held in Delhi on September 1. The panel was chaired by Headlines Today’s Rahul Kanwal, while the panellists included Sandeep Lakhina, Seema Mohapatra, Avinash Pandey, and Sandeep Sharma. The industry experts agreed that subscription model was the way ahead to generate revenues in the news television business.
The Telegraph has been having a busy time launching three editions in around two months, the latest being from Upper Assam. This launch helps the paper to further strengthen its base in the North Eastern region. The Telegraph had earlier launched its Orissa edition on June 28 and Patna edition on July 28.
Three to four years back the ‘compact’ looked like a popular route for many newspapers and there were all kinds of conversations on how this was the format of the future. However, a few years down the line, quite a few of them no longer exist in the market. exchange4media seeks to find out whether the ‘compact’ (also encompassing tabloids and Berliner format) has lived up to its expectations.
The Kolkata market has turned out to be a Utopia for newspapers, with all five top five players recording growth in average issue readership (AIR). Carrying the age old tradition, Anand Bazar Patrika has yet again topped the charts with an AIR of 2,807,000 as per IRS Q2 2010 results. Bartaman, its nearest competitor, could only garner an AIR of 1,002,000.
Four days into the announcement of the IRS Q2 2010 results, as the industry is peeling away volumes of IRS data, discrepancies are beginning to appear. DNA’s KU Rao, Mid-Day Infomedia’s Manajit Ghoshal, Outlook Group’s Maheshwar Peri, and Mint’s Vivek Khanna share their frank views with exchange4media on the latest IRS results and what they feel are the problems with it.
There isn’t much cheer for publications in Assam in this quarter, with just one publication – Assam Tribune – witnessing positive growth among the Top 10 dailies. Not a single of the top five magazines have seen any growth in Q2. Asomiya Pratidin leads among dailies in Assam, while Bismoi is the most read magazine.
Ananda Bazar Patrika is by far the most read daily in West Bengal, its Average Issue Readership (AIR) is more than double of its nearest competitor, Bartaman. Sangbad Pratidin follows at third position, while The Telegraph is placed fourth. These top four dailies in West Bengal have reported positive growth in AIR.
The Times of India continues to maintain its lead amongst English dailies, registering a 0.75 per cent growth in Average Issue Readership (AIR) as per the IRS Q2 2010 results. Closest rival Hindustan Times retained its second position amongst English dailies, followed by The Hindu. English dailies have done well in this quarter with as many as 14 out of the top 20 newspapers showing positive growth in AIR figures.
The poor show of English magazines continued with as many as 13 of the top 20 periodicals showing a dip in AIR figures a per the IRS Q2 2010 results. India Today topped the charts, recording a dip of 0.95 per cent in its Average Issue Readership (AIR) figures. It was followed by Readers Digest and General Knowledge Today in the second and third spots, respectively.
According to the Indian Readership Survey (IRS) Q2 2010 Q2 data, The Times of India has once again topped the list in Mumbai, way ahead of the rest of the pack. Mumbai Mirror, a publication from The Times of India Group, is placed second, followed by DNA. Hindustan Times, which leads in Delhi, has to make do with the fourth place in Mumbai, registering a growth in AIR of 4.65 per cent.
The IRS 2010 Q2 data shows a decline trend for all Assamese publications. Neither the dailies nor the magazines could record positive growth. The Average Issue Readership (AIR) of Assamese dailies declined by 5.65 per cent over the last quarter. Asomiya Pratidin remains the top Assamese publication.
The IRS Q2 2010 data for Bengali publications shows the top three dailies recording positive growth in AIR (Average Issue Readership) over the previous quarter. Five of the Top 10 Bengali dailies have recorded positive AIR growths. However, the AIR of Bengali dailies declined by 0.72 per cent on an average over the last quarter.
According to IRS Q2 2010 data, two out of the five business dailies whose numbers have been released show a decline in readership. The Economic Times, the country’s leading business publication, has maintained a considerable lead with an Average Issue Readership (AIR) of 753,000, and yet is a 0.92 per cent dip over the previous quarter.
In the Delhi and NCR regions, Hindustan Times has maintained its lead to once again emerge as the strongest player in the market, as per the Indian Readership Survey (AIR) Q2 2010 results. Close rivals, The Times of India, holds ground at number two position. However, the top two players, in both Delhi and Delhi NCR region, recorded a negative growth in readership figures. The English newspaper market in Delhi showed a negative growth of 3.85 per cent whereas the Delhi NCR region recorded a negative growth of 3.08 per cent.
The exchange4media group, in association with Dainik Jagran, organised the Pitch Marketing Academy workshop on August 21, 2010. The workshop was the first in the series of workshops on cutting edge marketing trends and dealt with ‘Marketing through Partnerships and Alliances’. Future Value Retail Ltd’s Sadashiv Nayak and Kingfisher Airlines’ Ravikant Sabnavis shared their views on partnerships and drew analogies with marriages and loyalty.
The India Today Group has roped in Salil Kumar as CEO of its e-Commerce business. Kumar took charge on August 10, 2010. India Today Group Digital is the online business unit of The India Today Group, which consists of luxury brands online private sales store like ‘Bagit Today’. Kumar is reporting to Ashish Bagga, CEO, India Today Group.
‘Outlook’, one of India’s leading magazines, is going to complete 15 years in October 2010. To mark this occasion, the Outlook Group has planned a series of campaigns, beginning with the ‘Tag and win 1 lakh’ contest on August 18, aimed at advertisers and creatives. The contest will continue till September 3. Through this contest, ‘Outlook’ is searching for a new tagline, which befits the magazines ethos.
UNICEF, in with Association of Radio Operators for India (AROI), organised a panel discussion on ‘Giving a voice to the voiceless’ in the Capital. The discussion highlighted the role of radio and media in the welfare of the society. The figure of the ‘voiceless’ was symbolically that of the child and other downtrodden in the society.
DNA (Daily News and Analysis) has decided to cease its magazine business. In the process, ‘Me’ magazine, a subsidiary of DNA has been shut down. ‘Me’ was a monthly magazine targeted at women. DNA officials informed exchange4media, “The magazine business as a whole has been dropping in India, so we decided to concentrate only on the DNA newspaper.”
Adarsh Mishra has been promoted as Associate Vice-President, DNA. In his new role, he will continue working with the Sales and Market Development (SMD) team and will be heading circulation for the Mumbai edition. He was previously General Manager, SMD at DNA. He will be reporting to KU Rao, CEO, DNA.
FICCI’s first ever Brand Summit, held in the Capital on August 5, 2010, saw enthusiastic response from industry honchos. The theme this year was ‘Challenges before an Integrated India: Bridging the Rural-Urban divide’. The session on ‘How will marketing transform as India grows younger’ saw some intense debate among the panellists comprising Piyush Pandey, Anil Sardana and TV Ramachandaran.
The IRS-NRS merger is becoming a long row to hoe; even after a year, it is still said to be in its ‘nascent’ stages. Without a time-frame and deadline, the merger is not expected anytime soon. exchange4media’s attempts to get comments from the members of the IRS-NRS merger task force drew a blank. The members of the task force put together by the NRSC and the MRUC include industry big wigs like Sam Balsara, Ashish Bagga, G Krishnan and Bharat Kapadia.
With price war in the print industry escalating and major newspapers in the market selling for as low Re 1, exchange4media attempts to explore the model of free newspapers and its efficacy in the Indian market. The concept of ‘free newspaper’ dates back to the 1940’s, when a California-based publisher launched its free newspaper called Contra Costa Times. However, the concept is yet to take off in India.
The Media HR Summit 2010, organised by the exchange4media Group, also saw an interesting discussion on ‘When will HR become a welcome and respected member in the Boardroom’. The session was moderated by Jyotirmoy Bose, Founder and CEO, White Spaces Consulting. The panelists included Bhaskar Das, Executive President, Bennett, Coleman and Co; and Rajneesh Singh, Group Head - HR, TV18 India.
The ‘Media HR Summit 2010’, organised by the exchange4media Group in Delhi on July 30 saw discussions on wide-ranging HR related issues. The panel discussion on ‘Distinguishing the “singer from the song” while assessing and rewarding performance’, saw industry experts mulling over the key points in performance appraisals, especially in the media industry.
Raju Sarin has been recently appointed as Business Head, Magazines, at HT Media Ltd. He will be looking after the supplementary magazines such as ‘Brunch’ and ‘Lounge’ (English), and ‘Nandan’ and ‘Kadambini’ (Hindi). Sarin will be reporting to Vivek Gaur, Business Head, North and East, Magazines, HT Media Ltd.
A panel discussion involving eminent personalities like Arun Shourie, Aroon Purie, KVL Narayan Rao, Uday Shankar, Aruna Roy, Raj Nayak, and Prasoon Joshi, threw up several provocative points to ponder regarding paid news. The panel discussion, titled ‘Good News is Paid News: and Credibility is for sale’, was held on the occasion of Ramnath Goenka Excellence in Journalism Awards, organised by The Indian Express Group.