In a first for the Hindi mobile market, BBC Hindi has launched all its audio programmes on the mobile site, m.bbchindi.com. The programmes will be available, on demand, shortly following their broadcast on radio.
Cellphone advertising in print grew 1.7 times during January-August 2010, as compared to January-August 2009. Nokia Corporation was the number one advertiser of cellular phones in print during this period. LG Cookie Pep GD 510 had the maximum ad volumes among the new brands of cellular phones advertised in print.
Big FM remains the hot favourite in the Bangalore market as per RAM data for the five-week average ending with Week 35. According to the market share figures of radio channels during the last five weeks, Big FM ended Week 35 with a market share of 19.3 per cent.
i-Next, the bilingual compact daily from Jagran Prakashan Ltd, has become a print partner for international media giant the BBC for sourcing content for its national, international, sports and business pages.
Chhattisgarh, one of the youngest and fastest growing markets in the country, is witnessing an interesting print war among Hindi dailies. The latest to enter the fray is Patrika, which had earlier seen considerable success in Madhya Pradesh.
OgilvyOne, the digital arm of Ogilvy and Mather, has added two new names to its roster of clients following multi-agency pitches – the United Nations Children’s Fund and DuPont. Work on both the projects is currently taking shape.
It is learnt that Shankkar Aiyar has quit India Today as Managing Editor. Aiyar had been with the India Today Group for over 13 years. Rumour circles were abuzz with talks of Aiyar’s promotion. The cause for his parting ways with the India Today Group is not known yet.
Last Thursday, Lintas Media Group released a proprietary research Connections to assist its advertisers in better reaching specific target audiences across a whole plethora of touch points. Lintas hosted an evening to share this with its key clients. While the study itself has much to discuss, another thought I left the event with was that there are strong agency and client relations today.
This is the second time in the last six months that Wynn Telecom is on the lookout for a creative agency. The company had assigned its creative duties to Dentsu Creative Impact in April this year.
In conversation with exchange4media, two top level GroupM hands – Jeurgan Blomenkamp, Global Head, Trading, and Andrew Meaden, Regional Director, Asia Pacific – throw light on the competitive edge that GroupM Trading has been delivering for its clients and future plans.
Grey Worldwide India has added the Kwality Dairy India Ltd account to its kitty. The win follows a multi-agency pitch that had seen the participation of Euro RSCG, Law & Kenneth, Lowe Lintas, and McCann Erickson, besides Grey.
Red FM and Oh! Wonderful Emotions – an NGO have joined forces to spread awareness about greener means of celebrating Ganesh Jayanti this year.