Print ad volumes of the travel & tourism sector increased by a mere 1 per cent during 2010 with private and international players advertising heavily compared to Government tourism.
Bennett, Coleman & Co Ltd has announced a joint venture with Yogesh Radhakrishnan to form TV channel distribution company Media Network & Distribution (India) Ltd.
US-based travel portal Expedia has been in India for two years, and now the company is ready for its big rollout. Expedia is planning a Rs 25-crore ad blitz in February 2011.
The exchange4media Youth Marketing Summit 2011, held in Delhi on January 28, was an enthralling affair where stalwarts of the industry came together to discuss the perfect marketing mantra to captivate today’s youth.
“In their rush for aggregating volume and growing in size, media agencies have knowingly or unknowingly brought down value for broadcasters and for themselves… Will this not impact industry growth?” asks Uday Shankar, CEO, STAR India and President, IBF.