Epsilon, the marketing services company announced that it has signed an agreement with India Today Group Digital, to provide a full suite of email related services. India Today Group Digital is the online business unit of The India Today Group.
To appeal to its viewers, Hindi music channel 9XM has done certain innovations such as ‘Mitti Ke Lal’, a line-up which will provide the viewers a chance to guess facts about the country.
Mid Day Hitlist, dedicated to Indian film industry, is all set to celebrate its sixth anniversary on September 10, 2010 with a special issue. The issue will be themed ‘six’ and will cover celebrity trends across fashion, health, travel, auto, style, gadgets and gizmos and films.
In a high profile account movement, <b>Praveen Sharma (Perry), COO,</b> Madison Media Plus, has moved on. His duties have been taken over by Ashish Singru, from Microsoft, USA. Sharma had led the Bharti Group of businesses, which will now be handled by Singru.
Close on heels of announcing its national music awards property with the Indian Music Academy – The Big IMA Awards, and its local music awards through the Big Bengali Music Awards and Big Kannada Music Awards, Reliance Broadcast Network’s radio arm 92.7 BIG FM announces the ‘Big Marathi Music Awards 2010’.
As per RAM data, Radio Mirchi continued its dominance in the afternoon, evening slot and night slot in the Kolkata market. Radio Mirchi ended Week 30 with a market share of 17.1 per cent in the afternoons in Kolkata, emerging as the No. 1 player in that time slot.
After the vigorous round of re-evaluation of its creative mandate, Tata Teleservices has re-aligned its Tata Indicom, Tata Photon and Walky businesses. DraftFCB Ulka bagged the Tata Indicom and Walky businesses, while Contract Advertising retained Tata Photon business.
After nearly a year of re-launching David, Ogilvy’s youngest brand has now moved into a new office space in Splendour Forum, Jasola, New Delhi. The office is fully operational now. David is headed by Vandana Das who is reporting to Sanjay Thapar, Group President, Ogilvy, North & East.
Yeah, Yeah we know your boss does not think that social media is a fad! Even if your boss believes that social media will be the next big thing, the problem is that he may not commit the budget until he believes it has become big. If every boss thinks so, then my friends it shall never become big... writes Vivek Bhargava, CEO, Communicate2.
Havas has acquired a majority stake in Acmic Interactive in India, and the company has been renamed Euro RSCG 4D Matrix with immediate effect. Acmic is an Indian search company since 2004, servicing domestic and global clients.
If one may have thought innovations and ideas are the jobs done by creative agencies, think again! The Emvie Awards 2010 case-study presentations were all about media innovation and its effectiveness. The case-studies presentations decide the final winners of the Emvie Awards.
We don’t want to be a 15-year old channel and we want to be a 35-minus channel and that is coming across very clearly. We have ‘Indian Idol’ and ‘Boogie Woogie’ in the middle of the day, so we have more youngsters tuning in. We don’t exclude anybody. We will not do an ‘Emotional Atyachaar’, which mothers will not watch. In a single TV country, what a fantastic proposition to have a family coming to, but with a younger skew in terms of the kind of the structure of our shows, the way we market our shows, which differ.