Language dailies in Mumbai have witnessed mixed results in the IRS Q3 2010 results, which were released on December 2, 2010. Seven out of top ten language publications have witnessed positive growth in Average Issue Readership (AIR) as compared to the Q2 results.
Hindustan Times has become the second-largest read English broadsheet in Mumbai, overtaking DNA in terms of Average Issue Readership (AIR) as per the results of the Indian Readership Survey (IRS) Q3 2010, which were declared on December 2, 2010. The Times of India remains the No. 1 English daily in Mumbai.
Hindi dailies have witnessed a positive growth trend in the third quarter of the Indian Readership Survey (IRS) 2010. As compared to the previous results, 13 of the top 15 dailies have reported growth in readership. Among the top ten Hindi dailies, Haribhoomi and NaiDunia have seen double digit growth in readership.
Most English dailies have seen a decline trend in AIR as per the IRS Q3 2010 results. Only two out of the top 13 dailies have recorded a positive growth. Hindustan Times, The Times of India and Mail Today continue to dominate the charts in the English daily space.
The IRS Q3 2010 results, declared on December 2, 2010, see no major changes in the ranking of the top five magazines, with Malayalam fortnightly magazine Vanitha leading the list. However, seven out of the top ten magazines have seen negative growth in Average Issue Readership (AIR) in this quarter.
Decline trend in Average Issue Readership (AIR) continues to plague Hindi magazines as per the IRS Q3 2010 results. Only two magazines – Pratiyogita Darpan and Manohar Kahaniyan – among the top 15 Hindi magazines have registered positive growth in AIR.
Business publications have bettered their AIR performance over the last quarter as per the IRS Q3 2010 results, declared on December 2, 2010. All top three business dailies have recorded positive growth, with Economic Times leading the list. Among periodicals, four of the top six have recorded positive growth.
As in the case of Hindi dailies, Hindi magazines, too, saw mixed results in the Delhi and Delhi NCR markets as per the IRS Q3 2010 results. Five out of the top ten Hindi magazines have seen positive growth in AIR. Grih Shobha and Grehlakshmi remain the top two magazines in both the markets.
Textile and Apparel major Raymond has consolidated its media planning and buying with the R K Swamy Media Group, following a review of media agencies. The assignment includes the following brands and businesses - Raymond, Park Avenue, Parx, Colour Plus, J K Helene Curtis and J K Ansell. R K SWAMY BBDO has been the creative and media agency of brand Raymond for the past decade.
For the first time, Blackberry OS Internet browsing has pulled ahead of iOS in the US. Android shares have also grown, and unlike the same time last year, where iOS was 51.9 per cent of the market, now the playing field is mostly even.
A day after the European Union announced that it would begin an antitrust investigation into Google for unfair business practices, a Federal Trade Commission official said the US might soon follow suit. The European Union is taking action against three allegations of unlawful behaviour by Google.
Top Hindi dailies in Delhi and Delhi NCR markets have seen mixed results in IRS Q3 2010. The top three dailies in both the markets (Delhi and Delhi NCR) have witnessed positive growth in AIR as compared to the previous results. However, four out of the ten top dailies have witnessed negative growth in both the markets.
The IRS Q3 2010 results have brought cheer to periodicals, which had come under heavy fire following the Q2 results. English periodicals appear to have done better than expected in several, including Delhi. India Today leads in the National Capital, though the magazine has seen a 6.84 per cent decline in AIR.
English periodicals have done relatively well in IRS Q3 2010 after last quarter’s dismal performance. English monthlies, weeklies and fortnightlies have all recorded overall positive growth for the genre. Monthlies, weeklies and fortnightlies recorded a growth in AIR of 0.58 per cent, 3.91 per cent and 1.96 per cent, respectively.
The third quarter of the Indian Readership Survey (IRS) indicates absolutely no change in the order of the top publications. Dainik Jagran and Dainik Bhaskar take the lead once again, followed by Hindustan, Malayala Manorama and Amar Ujala. The one evident change is that just one publication has witnessed a decline among the top 10 dailies. Overall, the dailies chart has seen growth.
There are no surprises in the English dailies genre in the IRS Q3 2010 results. The Times of India, Hindustan Times and The Hindu lead the pack. Both TOI and HT have recorded a positive growth in AIR, while The Hindu has seen a decline of 3.66 per cent in readership. The whole segment grew by a marginal 0.55 per cent.
The business of distribution came up for some intense scrutiny on the concluding day of the two-day FICCI Media & Entertainment Business Conclave (MEBC), held in Hyderabad on December 1-2, 2010. What emerged from the discussions was that there was need f or attractive content at compelling cost and compelling content at attractive cost.
Day Two of the FICCI Media & Entertainment Business Conclave (MEBC), held in Hyderabad on December 2, 2010, saw an interactive session on the topic ‘Rethinking content: The Holy Grail of a TV channel’s success’. Panelists discussed the ways to grab and retain audience attention and what kind of content will help achieve this objective.
It’s not about looking at the whole account and doing the full thing. The way BBH works is that we tend to work on the high end of the brand idea and like to work closely with the client in cracking that big idea. We could well bring in other partners to work on different areas, for instance, in the area of specialist design or direct marketing… It’s more of a collaborative model and I think collaboration is the future mantra.