Ajay Chacko will be based in Mumbai and will be responsible for the day-to-day operational, strategic and financial management of the joint venture and its suite of channels and services. He has been a part of the Network18 group over the past 7 years and has played a critical role in steering CNBC TV18, CNBC AWAAZ and Forbes India to leadership positions.
Bringing in the laughs, it seems, is paying rich dividends to channels like SAB TV and Mastiii. SAB has been outdoing channels like Imagine and STAR One. On the other hand, Mastiii’s mix of music served up with some comedy is also working. The question, however, is has there been enough experimentation in the comedy genre or is there still untapped potential here?
‘Bigg Boss 4’ had managed a good opening with 4.8 TVR (C&S, 4+, HSM), however ratings of the subsequent episodes have seen a slide. Planners remain upbeat about the show and say it’s an established property and will settle down towards stable ratings.
Be it branding, product, packaging, digital, editorial, or environmental, design as an industry has begun to come into its own.
Kanika Sharma has put in her papers at UTV Bindass, where she was AVP, Marketing. She was with the channel for nearly two years and was reporting to Business Head, Nikhil Gandhi.
Multinational Peruvian company Ajegroup, owned by the Añaños family in Peru, plans to launch its flagship product Big Cola in India soon. Following a multi-agency pitch, Karishma Initiative, has been assigned the media duties of the beverage brand.
The Big CBS channels will be distributed at a la carte rate of Rs 14, Rs 11 and Rs 11 for Big CBS Prime, Big CBS Spark and Big CBS Love, respectively. Simultaneously, the channels will be distributed at a bouquet rate of Rs 21.2.
Mahindra 2 Wheelers recently launched the first two-wheelers from its stable – Stallio and Mojo motorcycles – in Mumbai. Mahindra has adopted a portfolio approach for its entry into the motorcycle segment. Present on the occasion was actor Aamir Khan.
As part of its marketing innovations for new show ‘Amul Presents MasterChef India’, Star Plus is holding a web premiere on October 14, 2010 at 3 pm, which will give netizens a chance to get a first look at the much-hyped reality show even before it goes on TV.
Renowned editors from the India Today Group converged on the digital platform to give real time perspective on the Ayodhya verdict on September 30, 2010. According to the India Today Group, the move saw a surge in traffic and clocked the highest ever visitors and page views.
Ignitee Digital Solutions has bagged the social media campaign for the Whirlpool-Goonj CSR campaign, titled ‘Ek Jodi Kapda’. Ignitee has also designed the website – www.ekjodikapda.com – for this CSR initiative.
Purple Focus, a communication solutions provider agency, has elevated Rohit Bindal to Executive Director. Rahul Vaidya, Director, Purple Focus, has confirmed this development.
The Ministry of Defence has invited Expression of Interest (EOI) from agencies for production of quality ads for various media platforms to attract candidates to seek the Army as a career option. Last date for receiving the EOIs is October 20, 2010.
Less than two months after its launch in the Ranchi (Jharkhand) market, Dainik Bhaskar is shifting its focus to North India and is all geared to launch its Jammu edition on October 18, 2010. The initial print run of the Jammu edition is expected to be around 45,000 to 60,000 copies per day.
The Effies this year will focus on encouraging smaller and emerging brands that are gradually making it big in the face of other big clients and advertisers. The Awards ceremony will be held in Mumbai on December 7, 2010.