‘Khatron Ke Khiladi’, which had been witnessing drop in ratings after a good beginning, couldn’t recover even in its final episode, which got the lowest TVR in the past three seasons.
Red Label, the largest tea brand from the house of Brooke Bond, having a heritage of 140 years, is re-launching in October 2010. As part of the re launch, Red Label will have a new advertising campaign launching in October. For the first time the brand will have a Bollywood celebrity as part of the campaign. The latest commercial featuring Anupam Kher is aimed at promoting the known goodness of drinking tea which is rich in flavonoids and has scores of health benefits. With its new positioning Red Label seeks to educate the consumers to bust the age old myths of tea being unhealthy, by focusing on how flavonoids benefits family health.
Turner has announced a strategic content partnership with Tata Sky, a DTH service provider, to offer a linear branded block from the kids’ channel - Cartoon Network. Named CN+, the linear branded block will reside in Actve Wizkids as a part of Tata Sky’s Actve services. Tata Sky subscribers can enjoy CN+ daily from 6:00 AM to midnight. CN+ will offer viewers popular Cartoon Network originals such as Ben 10, The Powerpuff Girls and iconic shows like Tom & Jerry, The Flintstones, Scooby Doo and Looney Tunes amongst many others. Each day of the week will be dedicated to one of these hit Cartoon Network shows, with multiple episodes.
‘Food and Nightlife’ magazine has successfully completed one year in the market. Launched in September 2009, the magazine is going pan-India with its first anniversary issue.
DMA-Yellow Works, part of the Future brand network, has been focusing on creating business solutions through design and branding. In conversation with exchange4media, Alpana Parida, President, DMA-Yellow Works, speaks about the growth path of the design industry.
The Organising Committee (OC) of the Commonwealth Games has come up with an 8-page newspaper, christened ‘Village News’. The newspaper is being circulated at the Games village from October 6, 2010 onwards and will be continued for the entire duration of the Games.
Neeraj Roy, who was in New Delhi for the launch of Tata Sky Actve Games, spoke to exchange4media on the aspects on which the digital entity is looking to offer its services to clients and how online celebrity management is shaping up in India.
McCann Erickson’s Amit Ahluwalia has decided to bid adieu to the agency and join Ogilvy & Mather, Delhi as Vice President, Account Management. In his new role, Ahluwalia is reporting to Branch Head Sudhir Sahni.
The international media, which had also picked up the negative vibes of the pre-Games build-up, have now done a U-turn after the spectacular CWG opening ceremony. exchange4media takes a peek at how newspapers across the world covered the opening ceremony.
Lintas Media Group has beefed up its senior team with two new additions – Muthukumarasamy (Muthu) and Patrick Gomes. While Muthu has been brought in as Senior Vice President responsible for Planning, Southern Operations, Gomes is Vice President, LMG West Operations.
All eyes, and should we say ears, are on who the winners of the first ever exchange4media Radio Advertising Awards (ERAA) would be. Well, the winners will be unveiled in a few hours time at a grand ceremony at the Sahara Star in Mumbai on October 7, 2010.