Times Internet Ltd (TIL) has emerged as the leading Indian Internet network once again as per the latest comScore data released for August 2010. TIL is ahead of other Internet networks like Rediff and Web18, and comes overall seventh in India, behind networks like Google and Facebook.
In a bid to popularize various schemes and projects implemented by the department, Water Supply and Sanitation Department (WSSD), Government of Maharashtra, has invited applications from suitable agencies. Empanelled agencies would be responsible for handling outdoor, print, and electronic advertisements for raising public awareness regarding programmes implemented by the department.
Lilliput, a dominant player in the Indian kids wear industry, has forayed into the baby care market. Going by the adwords – natural, pure and ultra mild, Lilliput’s offering comprises of a complete set of baby care essentials. The range includes a shampoo, milky bath, oil, baby powder, milky lotion, soap, baby wipes, cleaning liquid and laundry liquid to suit the baby soft skin. The baby range is available at all Lilliput stores across the country at an affordable price starting from Rs 95.
Sandeep Goyal’s Mogae Group has invested in Turmeric Ventures, the company owned by Chef Sanjeev Kapoor, which will soon be launching a 24x7 television channel dedicated to food. The channel is expected to go on-air before the end of the year.
The Delhi office of Mudra Connext, a strategic business unit of Mudra Max (integrated engagement and experiential agency) has been assigned the media duties of Akai India. The size of the business is estimated to be around Rs 10-12 crore.
Nick India and Simba Toys India have entered into a licensing and marketing agreement to retail Squap, one of Simba’s popular brands in India. A BTL activity is expected to be launched in mid-October to promote this brand amongst the kids and youths.
Allied Digital Services Ltd, a leading Indian IT services and solutions company, has signed an agreement with Intel Capital, under which the latter will invest in warrants to purchase Allied Digital equity shares. The parties expect allotment of the warrants to take place later this year.
Like all walks of life, technology has been impacting the brand communication space for long. However, not much has been discussed on how it is best used and how to prepare for the near future. This was extensively discussed at the Technology for Marketing & Advertising (TFM&A) event organised by UBM India in Mumbai on September 27, 2010.
eMarketer and Starcom MediaVest Group (SMG) have jointly released a new report that establishes a credible dataset for brands to use to more effectively penetrate emerging and mature global media markets. The ‘2010 Global Media Intelligence’ (GMI) report covers six major regions worldwide and delves into 29 countries identified as core target markets.
It is a mix of the old and the new in the inaugural issue of ‘Fortune India’. While on the one hand, the issue carries an article written by Pandit Jawaharlal Nehru on ‘Why India needs its Independence’, published originally in the 1942 edition of the Fortune, on the other hand, it provides insights into India Inc’s biggest challenge of managing a global workforce.
Khushroo Badha has put in his papers as Publisher at Next Gen Publishing Ltd. He was with Next Gen for over five years. He will be moving to Global Source soon.
With big budget reality shows like ‘Kaun Banega Crorepati 4’, ‘Bigg Boss 4’ and ‘Masterchef India’ lined up, GECs are making a lot of song and dance about them, literally. Spicing up the programme promotions are music videos featuring the superstar hosts – Salman Khan (‘Bigg Boss 4’) and Akshay Kumar (‘Masterchef India’).
Paresh Nath of Delhi Press has been re-elected as President of the Indian Languages Newspapers Association (ILNA) at its 69th annual meeting held in Delhi recently. ILNA also released a plan of action to zero in on the concerns of the language newspaper and magazine industry.
Judging process for the first ever exchange4media Radio Advertising Awards (ERAA) has commenced with Jury meets in Mumbai on September 26 and now in Delhi on September 28. The entries received from the cross-section of the industry have been deeply appreciated by the distinguished Jury, making the process more interesting. The Awards ceremony will be held in Mumbai on October 7.
Monsanto India Ltd (MIL), the Indian subsidiary of US-based multinational agricultural biotechnology corporation Monsanto Company, is in talks with creative agencies to handle its advertising duties in India. It is understood that JWT India and Lowe Lintas are the current agencies handling the creative business.
The latest international campaign, titled ‘Your moment is waiting’, for Kerala Tourism has evinced some extreme reactions. While some have loved it, there’s an equal number who found it appalling. Then there is talk of strong similarity with the campaign for Mexico Tourism, Estrellas del Bicentenario. exchange4media gets the reactions from a cross-section of India’s advertising industry.