Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends
Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends
The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia
The GroupM agency will now handle media duties for all Discovery Communications channels. The incumbent on the business is ZenithOptimedia
In addition to his role as Editor of Vijay Karnataka, Srinivasraju will also oversee the group’s weekly magazine Vijaya Next
In addition to his role as Editor of Vijay Karnataka, Srinivasraju will also oversee the group’s weekly magazine Vijaya Next
“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express
“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express
STAR India’s CEO Uday Shankar tells exchange4media that the response ‘Satyamev Jayate’ received is “heartening”
With a fortnightly circulation of 75,000, Forbes India now plans to launch iPad and mobile apps for the magazine
‘Virasat’ helped the real estate consultant reach out to the HNI Indian community of Singapore. It was executed by Percept Active
The agency already has the Liberty Shoes business. With Mathur moving away, the Liberty account – earlier managed by Montage – has also shifted to The Page
Media Pro has filed an FIR against a Gujarat Telelink-affiliated operator in Ahmedabad for unauthorised analog signal transmission
With the launch of the website, the Parliament can now make information available to people in an interactive manner
About 25 top Creative Directors are slated to attend and review the work of enthusiastic and creative youngsters; it will take place on May 23
Bahl will report to CEO Raj Nayak. He comes from Turner India, prior to which, he was with Mahuaa TV and STAR India
Advertisement India has been beefing up its offerings with options such as booking multiple ads through a single order and cash-collection from clients’ doorstep
Social media is an abused medium. Everyone wants to ride on it because it’s new and fast growing. However, it cannot be used in isolation. The internet as a whole offers large number of opportunities for PR professionals to play listeners, conversationalists and crisis managers.