Seven of the top 10 publications have seen growth as per IRS 2011 Q4 results. TOI is the only English daily in the top 10 list. The paper has seen growth in AIR
Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of “improved performance over the last few months”.
The win comes on the back of a multi-agency pitch. Yatra.com is looking at an approximate marketing budget of Rs 30 crore for the year
Conceptualised by McCann Erickson, Good Day’s new TVC shows how the cookie brand has been a part of Indians’ lives for 25 years, in an endearing way
After a couple of launches in 2011, Nissan India is planning to go aggressive on advertising again. 2012 could see some promising investment in digital
<strong>Awards Won:</strong> M&M Global 2010 Award for the Best Campaign for Reaching Business Decision Makers
Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr
After making the entire nation hum with ‘Why this Kolaveri Di’, now it’s Dhanush turn to go ‘Coola-veri-Di’ with Himani Navratna oil in strategic pact
Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr
IndusInd bank rolled out a pan India aggressive OOH campaign to supplement its TV campaign. The OOH campaign has been executed by Laqshya Media
GoaFest 2012 will focus on ‘Ideas for impacting the full circle’. The Abbys this year will have provision for Grand Prix in all the nine verticals
Nokia India has been awarded Green Brand of the Year (created by Webchutney and JWT), while Ogilvy has been awarded Green Campaigner of the Year
SAB TV has rolled out the launch campaign to announce the return of popular talk show ‘Movers and Shakers’ with Shekhar Suman returning as the host
The Awards were given away in 17 categories, with ICICI Bank & SBI Bank emerging as clear frontrunners with 6 and 5 Awards, respectively
The Zynga Platform delivers more ways to play and more people to play with on Zynga.com. Mob Science, Row Sham Bow & Sava Transmedia are platform partners
Narendra Alambara takes up the role after a seven-year stint with Starcom Worldwide as Vice President, managing the Chennai unit
Bangalore Division, in collaboration with RailTel and Telibrahma, has launched BluFi services, a combination of Bluetooth application and Wi-Fi connectivity
Website to now feature a WAP version, also available as a tablet application for download
Badri Narayan will be based at Mogae Media’s Delhi headquarters and will report to Chief Incelligence Officer Pavan Chandra
When it comes to marketing political parties, it’s a complex issue, feel experts, since it involves, people and ideologies, and those can’t be compromised
IMPACT magazine is coming up with a special edition to recognise 50 remarkable & influential women professionals in Indian media, advertising and marketing
Marketing a brand is all about solving a problem as interestingly as possible after carefully understanding the needs of the customer, says Balki