‘The Dark Knight tragedy’ at Colorado restrained global marketing but brand associations in India, with the Hollywood movie, were largely unaffected
Parents will be able to relate to the TVC but the actual connection being made with the brand seems nebulous, say industry experts
A set of four stamps issued by Royal Mail feature iconic London venues merged with four Olympic disciplines
Apex AIM Retail will be headed by Amit Kapani
ESPN STAR Sports’ multi-year broadcast rights for Sri Lanka Premier League includes live coverage in India and Pak amongst others
Bahl will be responsible for the overall programming of the channel. He will report to Sneha Rajani, Senior Exec VP & Business Head – Channel SET
HT Media's Chairperson Shobhana Bhartia said, “We are confident that our growth strategy will help us navigate these challenging times”
EEMAGINE 2012 will have the theme of ‘Time for Change’ and highlight the power and impact of the live medium
A conversation with industry professionals indicates that while agencies resigning business is rare, there are enough reasons that lead to it
Marketers need to come up disruptive ideas to create consumer interest around the brand, says Sanjeev Singhai of Buchanan Group
Mobiwise, the specialist mobile planning unit, will focus on search engine marketing and search engine optimisation
The youngest of the Irwin family, Robert, to collaborate on nine books on dinosaur discovery in his first publishing deal
Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company