Authors

Sanjeev Singhai, Director, Buchanan Group, laments the fading journalistic values and explains why he was let down by Arnab-Modi interview

Sanjeev Singhai May 12, 2014 8:02 AM

Facebook Offers will tranform the retail landscape forever, says Sanjeev Singhai of Buchanan Group India

Sanjeev Singhai Sep 25, 2012 7:43 PM

Buchanan Group India’s Sanjeev Singhai shares many print media innovation ideas that can help brands go several notches higher in uniqueness

Sanjeev Singhai Aug 2, 2012 7:49 PM

Marketers need to come up disruptive ideas to create consumer interest around the brand, says Sanjeev Singhai of Buchanan Group

Sanjeev Singhai Jul 24, 2012 7:23 PM

The digital way forward for a product is a Philosphy and not an Activity. It is about creating a positive word of mouth and information around the brand and not talking about the brand, says Sanjeev Singhai, Business Director, Indian Sub-Continent, Buchanan Group India.

Sanjeev Singhai Aug 22, 2011 11:41 AM