STAR CJ Alive will now see shopping celebrations across 22 states in 3,400 locations in India with more products, more discounts and more deals
Disney Channel created its biggest ever summer campaign centred on experience, with 37 kids and their families being flown to Hong Kong Disneyland
DisneyUTV Digital will combine the assets & talent from Disney, UTV and Indiagames to drive growth in games, video and audio services
Vahid Mehrinfar talks about things event agencies in India need to learn from the West, pre-empting the future & the key to success for any business
Martin Da Costa, CEO, SeventyEMG talks about reasons behind slowdown in M&As in the events industry, importance of being specialised and more...
Danielle Barclay, MD, TRO talks about measures that can be taken to grow experiential marketing in India & making digital the centre of communication
Balaji Telefilms’ Ekta Kapoor talks about the growing importance of experiential as advertising medium for films & TV, and content for young viewers
Lloyd Mathias, Director, Green Bean Ventures talks about why measuring effectiveness of ground activations is important
Bazaar Observer is slated for launch around August 15, 2012. The supplement will be circulated everyday with the main newspaper for free
The judging will be done digitally by almost 100 jury members. This is happening for the first time since the competition commenced in 2001
Everest has won the strategic and creative duties of ‘more’. No pitch calls preceded the account win
Real estate, media, BSFI and education sector invested heavily in OOH in Delhi during first fortnight of July 2012
Ramani wasn’t just a mad ad man, he was a mad man. With a contagious insanity and a bloody genius, says Devika Sharma, Executive Director, Lowe Lintas
Infosys BrandEdge’s Vamsi Vanka remembers the lighter side of V Ramani – someone who loved old Hindi sings and had the most amazing collection of Ganeshas
The key speakers for ITF 2012 include leaders such as Andy Bird, Hugh Johnson, James Murdoch, Subhash Chandra and Michael Lynton
There is change of guard at Triton with founding partners Ali Merchant & Munawar Syed taking the passengers’ seat. D’Sousa has been NCD at Triton for 10 years
General entertainment to niche players are telecasting shows on multiple channels to reach a larger audience base