With one Gold, McCann India has 7 points at Cannes Lions; Leo Burnett and Cheil have 5 each for their Silver Lions and BBDO & Ogilvy have 3 each for their Bronze
Mindshare has created a user-centric and open source data-driven marketing intelligence platform that helps make informed marketing spend decisions
Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze
The new-age consumers are ready to spend more than the previous generation that believed in saving money, says Shubhranshu Singh, CMO, Visa
Leo Burnett’s Regional Chief Strategy Officer – APAC writes on how data should be the context that drives an idea, a subject discussed at the Leo Burnett session @Cannes
Leo Burnett’s Regional Chief Strategy Officer – APAC writes on how data should be the context that drives an idea, a subject discussed at the Leo Burnett session @Cannes
McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category
Hindustan fastest growing amongst top publications, TOI tops English daily growth, Prabhat Khabar in Hindi, Guj Samachar in Language dailies, internet consumption jumps 50% in two quarters
Leo Burnett’s entry for Door Step Schools and Cheil’s for Samsung have grabbed a Silver each, BBDO’s entry for P&G’s Gillette Fusion has won a Bronze
India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion
India's only shortlist, Creativeland Asia's Hippo Plan-T could not convert into a Lion
Anurag Gupta of Team P&G from WPP writes on how the likes of Coca-Cola are at Cannes to warn agencies that the ‘non-advertising types’ are getting the business better
MTS undertakes massive OOH initiative; uses a wide range of vehicles such as billboards, kiosks, gantries and pole-pennant signages
Airtel Digital TV is aggressively tapping four prime markets – Delhi, Mumbai, Kolkata and Chennai to promote its DTH services
The 20-page newspaper has a cover price of Rs 3 and print run of 51000 copies. The paper is already present in Mumbai, Pune, Nashik and Aurangabad
Anurag Gupta of Team P&G from WPP writes on how the likes of Coca-Cola are at Cannes to warn agencies that the ‘non-advertising types’ are getting the business better
Lodestar UM CEO blogs on the 4 Ps of marketing mix as said by Kimberly Kadlec, VP, Global Mktg Grp, Johnson & Johnson in a session @Cannes Lions
In a move to strengthen its leadership in the social media offerings, Quasar Media has appointed Ankit Saxena as Social Media Director - West
The young photojournalist passed away on June 15, succumbing to cerebral malaria, which he contracted while on an assignment to Chhattisgarh
Cheil Worldwide SW Asia is on a talent acquisition spree and has announced a series of new appointments across BTL, Creative, Digital, and HR
Delhi is all geared for exchange4media’s annual quiz event. The first round kicks-off at Vapour, MGF Mega City Mall in Gurgaon today evening
While modern retail is here to stay, it is no threat to traditional retail. The latter is in fact complementing modern retail, says Bijou Kurien, President and CE, Lifestyle, Reliance Retail
Suresh Balakrishna, CEO, Brand Programming Network, part of Lintas Media Group says that brands need to embrace convergence of media and be on multiple platforms
Intangibles such as travel experience, financial services and hospitality have to move beyond selling products and sell propositions
In a low involvement category such as salt & ghee, it is difficult to bring about much differentiation. The challenge for marketers is to build brand recall
The United Cable Operator’s Welfare Association has filed a petition with TDSAT. The hearing is scheduled for June 25
Be it retail or advertising, digital cannot be ignored any more – this was the key take-away from Pitch CMO Summit South that kicked-off yesterday
On the back of the experience of the company last year, IPG Mediabrands has approached Cannes Lions 2012 in a very focussed manner. Matt Seiler, CEO, IPG Mediabrands explains why...
DDB APAC hosted its famous lunch at Le Moulin De Mougins during Cannes Lions this year as well and the agency reiterated its expectations of winning big this year too
McCann Worldgroup’s work done for Western Union has fetched the agency an Outdoor Gold. There were no other India winners in the category