Most of the expected Indian delegation has reached Cannes to attend the Cannes Lions International Festival of Creativity and the Indian shortlisted entries have a few slightly upset
The first day of Cannes Lions had global experts delve on the implications of data, big data, digital, social and the need to respond to consumers in real-time
One entry each from McCann World Group, Leo Burnett, Ogilvy & Mather, DDB Mudra, Cheil Worldwide, M&C Saatchi and two entries from BBDO India in Direct Lions shortlist
Film director and producer Shekhar Kapur and R Balki, film maker and Chairman of Lowe Lintas speak to exchange4media as they gear for their session @Cannes Lions
O&M Mumbai is the Most Effective Agency Office globally; Contract Advertising India and TapRoot India tie at second place for Most Effective Independent Agencies, APAC
O&M Mumbai is the Most Effective Agency Office globally; Contract Advertising India and TapRoot India tie at second place for Most Effective Independent Agencies, APAC
The first day of Cannes Lions had global experts delve on the implications of data, big data, digital, social and the need to respond to consumers in real-time
Even a lower than anticipated rate cut might help convince large advertisers to add extra money to their ad budgets, says Nawal Ahuja of exchange4media
Gowthaman, CEO, South & SE Asia, Mindshare speaks on the agency’s activities at Cannes and why the Festival is a must-attend for media agencies in India
With barely two weeks to go for the digitisation deadline, uncertainty hangs over the process with the Govt yet to take a decision on postponing the date
In all, 13 entries have made it to the Creative Effectiveness Lions shortlist. Of this, only one entry from India – Creativeland Asia’s Plan-T for Hippo, is in the shortlist