After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
2012 will be a year that will redefine most of our knowledge of social networks & the power that lies within, says Akshar Peerbhoy, MAA Communications
ICICI Lombard’s new campaign propagates the idea of being partners for Plan B in people’s lives so that Plan A goes on despite unexpected setbacks
With airport retail biz in India topping $1 bn in revenues during 2011, OOH players are bullish on airport advtg. e4m finds out how the industry is tapping the medium
Bridgestone, has come on board as the ‘Title Sponsor’ of World Series Hockey
With just <strong>three</strong> days to go before entries for 3rd edition Indian Digital Media Awards close, there’s much excitement amongst the jury about quality of work
Mankind Pharma is on the lookout for creative partners for two of its brands – Manforce Condoms and Kaloree 1. The pitch process will be held in Delhi
Ozone Media, announces the appointment of Chetana Anagol as Vice President – Operations and Delivery
The news search engine will deliver recent news from India and the world, and will predict user search terms within milliseconds of a query being made
Aim High Consulting has been appointed the official communications partner for CaratLane.com, one of India’s largest online jewellery retailers
In a unique initiative, Radio Mirchi 98.3 FM’s listeners got a chance to enjoy stories left behind by the Mirchi team as they went on holiday
Pavan Varshnei has resigned as President, English Magazines and digital properties division at ABP; Kaushik Banerjee takes over as Vice President
With Roushan’s appointment, Affle reinforces focus on creating relevant, compelling technologies and content for global audiences
With ‘Shubh Vivaah’ being one of Sony TV’s biggest show launches this year, the channel is heavily promoting the show on TV, print, outdoor & digital
Spikes Asia 2012 Festival will take place from September 16 - 18 at Suntec, Singapore
To introduce its new e-commerce avatar, Sulekha.com is running a multi-city campaign and will be spending Rs 5 crore during the first month of launch
As part of its growth strategy, Ricoh India has brought on board Vizeum India to handle its media mandate for India
The Canadian High Commission & exchange4media’s workshop for business journalists will have senior journalists share the skills of the trade
Ozone Media, announces the appointment of Chetana Anagol as Vice President – Operations and Delivery
In its fifth season, ‘Big Memsaab’, the reality-based radio show and on-ground property from 92.7 Big FM, is expanding across 13 states of India
When it comes to mobile, the rights are a little strange. Neo may go on mobile, but it may vary from event to event. A football event may have a very different right structure from that of a badminton event. There would be a Neo on mobile, but it would be programmed very different from television. There would be extremely short formats or mix of different sports put together.