HT Media has reported an 11% hike in ad revenues of print segment in FY2012, while circulation revenues and radio revenues are up 8% and 6%, respectively
Industry experts discuss and debate whether self-regulation in media is adequate or some definitive guidelines are the need of the hour
Even if broadcasters work out some way to shorten the break, innovations such as one-min breaks will become a thing of the past with TRAI’s ad regulations
TRAI ad cap directly affects $4 billion of media investments; it’s a serious issue for the advertising and marketing industry, says Gopinath Menon of Melon Media
Roy joins as the company’s first COO; he will be responsible for the agency’s operations across its offices in Bangalore and Mumbai
Roy joins as the company’s first COO; he will be responsible for the agency’s operations across its offices in Bangalore and Mumbai
Batra joins Noshe Group as Vice President – Media Buying and Planning. Her last stint was with Integral PR
Batra joins Noshe Group as Vice President – Media Buying and Planning. Her last stint was with Integral PR
The group had recently handed over the creative duties of its flavoured pan masala brands Meetha Mazaa and Rajnigandha to McCann Erickson
The group’s consolidated operating revenues grew nine per cent in Q4 to Rs 8,691 million, as compared to the corresponding quarter last fiscal
Divaakar joins as Vice President – Advertisements and National Sales. He will be based in Bengaluru and will report to Cliiford Pereira, Director, TV9
Ray joins Dentsu from DDB Mudra Group. His key priority will be to enhance and reinforce Dentsu’s competencies and output
Ogilvy & Mather will be acquiring stake in Myanmar’s leading advertising agency, Today Advertising, which will boost O&M’s presence in South East Asia
With the India chapter already in place, Carat Fresh Integrated is now aiming for international presence
A study conducted by e-commerce company eBay reveals that 70 per cent smartphone users access online shopping websites through their phones
After a stint of six months, Ashok Lalla has put in his papers at Mindshare as Leader, Digital, South Asia
After a stint of six months, Ashok Lalla has put in his papers at Mindshare as Leader, Digital, South Asia
Desai will lead the Usability & User Experience Design practice both as a delivery team as well as a Strategic Business Unit (SBU)
Traditionally, radio consumption was skewed towards at-home listening with 96 per cent listeners tuning in from their homes and four per cent while commuting. But now we are seeing almost 20-30 percent of listeners tuning in from their mobile phones while on the move. Over the next few years, these numbers are expected to grow considerably.