Cartoon Network HD launches in Indonesia
Turner Broadcasting System Asia Pacific expands its channel footprint in Indonesia with the debut of Cartoon Network HD on First Media
Date-wise News
McCann Erickson makes entry into DS Group
McCann Erickson has made an inroad into DS Group winning creative duties for its flavoured pan masala brand Rajnigandha and Meetha Mazaa
FedEx graduates to delivering solutions in new ad campaign
Created by Percept/H, the new advertising campaign emphasises on FedEx Express’ strength of customer delivery solutions
Anchor takes OOH route for multi-language campaign
The campaign, designed by Brandscope, was displayed across 44 cities through various outdoor media and extensive dealer-level promotional activities
Guest article: The promise of branding in healthcare
With healthcare providers mushrooming, the need for a marketing strategy is palpable. Here are some best practices that can help chart a robust marketing plan
Vritti i-Media helps effectively reach tier II & tier III cities
Vritti i-Media has been strengthening its ops to service tier II & tier III cities and rural markets through its DigitalWorld Audio and Audio Visual Network
Vserv.mobi strengthens South East Asia focus
Mobile advertising network, Vserv.mobi has appointed Vikas Gulati as Vice President – Business Development for South East Asia
Crompton Greaves appoints Madison as media AoR
The agency will handle Crompton Greaves’ entire range of products including fans, lights, lighting fixtures, pumps and electric appliances
Limca launches summer campaign – ‘Pyaas Badhao’
Kareena Kapoor has been roped in to endorse the campaign created by Leo Burnett; Limca had recently handed over its creative mandate to Leo Burnett
Ankur Warikoo, CEO, Crazeal.com, Groupon’s India wing
Social media is very big when it comes to promoting deals and it already accounts to five per cent of our revenue. This is why we invested in a shopping cart, so that people can actually buy by clicking on the Facebook page.