Punitha Arumugam will soon leave Madison Media to join Google India. D Sriram is expected to come on board Madison as Consulting Director
Priyanka Mehra shares her experience of meeting women on top of the advertising ladder and recalls her boss – a mentor and teacher
“Ears will play a vital role than eyes if we integrate ‘public utility value’ for a consumer at a transit place. Hence, at these places audio will be more effective and impactful than visual,” states Veerendra Jamdade, CEO & Dir – Technical, Vritti Solutions Ltd.
“There are many independent sports marketing companies. In many cases, these companies are like a media buying agency. They will bring a sponsor in to a particular sports event. They are not managing the sport,” Joji George, CEO, Percept Sports & Entertainment.
A special Green Crusader award will be presented to Dr. Rajendra Pachauri who won the Nobel Prize as Chairman of Inter-Governmental Panel on Climate Change (IPCC)
At Rich Media Rocks 2012, Microsoft Advertising advocated brands to tell a story rather than just push a message on the digital space, to get the best of consumer’s attention
WPP’s preliminary results 2011 show a robust year for the company driven by various factors including growth in all regions including APAC and business sectors