Date-wise News

Venu takes charge from the first week of June and will be responsible for growing the North India edition of The Hindu

Abid Hasan May 17, 2013 8:32 PM

Ad rates for IPL 6 have surged in spite of steady TRPs as marketers bet on the reach factor. Critics, however, argue that spends may not be justified

Abhinav Trivedi May 17, 2013 8:23 PM

So far, brands associating with the tournament have reposed their faith in IPL, but are concerned about long-term impact if such controversies are repeated

Abid Hasan May 17, 2013 8:11 PM

The industry looks forward to witnessing the making of next-gen creative superstars. Portfolio Night will take place on May 22

Twishy May 17, 2013 8:02 PM

SRK takes up the mantle of ‘HD Inspector’ to promote DISH truHD+. The new ad does not excite viewers to switch to HD & will appeal only to die-hard SRK fans, say experts

Twishy May 17, 2013 8:00 PM

The account size is estimated to be over Rs 65 crore. The pitch is still in the initial stages at the moment

Priyanka Mehra May 17, 2013 7:44 PM

Venu takes charge from the first week of June and will be responsible for growing the North India edition of The Hindu

Abid Hasan May 17, 2013 7:37 PM

We are very clear on our content strategy, says the Business Head of English Channels, Star Jalsha and Jalsha Movies at STAR India

Synjini Nandi May 17, 2013 7:17 PM

Indian e-commerce sector encounters a tough phase due to the cluttered structure and requirement for long-term business capital

Saloni Surti May 17, 2013 6:38 PM

The account size is estimated to be around Rs 40 crore. Lodestar UM is currently handling the media duties

Priyanka Mehra May 17, 2013 4:41 AM

We witnessed healthy growth in our top line & overall profitability led by benefits of innovation & market development, says Sudhir Agarwal, MD, DB Corp

e4m Desk May 17, 2013 4:40 AM

As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs

Synjini Nandi May 17, 2013 4:40 AM

About 30-40 per cent of all of the world’s online advertising is through e-commerce, says the Chief Digital Officer of GroupM Global

Abid Hasan May 17, 2013 4:32 AM

Dell India’s new campaign reaches out to the youth and showcases how Dell Inspiron is an enabler of youth’s passion and ‘Can Do’ spirit

e4m Desk May 17, 2013 3:51 AM

Clients are now becoming quite brave in terms of the choices that they might take, but I think it is still a slightly risk averse bravery. Clients are not in a position where they can endlessly experiment, so they need to know that if they are being brave there is a strong likelihood that there is going to be some kind of success at the end of the day

e4m Desk May 17, 2013 12:00 AM