exchange4media takes a look at three fascinating digital tools that global brands have adopted to enhance their outdoor advertising campaigns
A national campaign has been rolled out to launch the new product
In an ‘always on’ world, marketers will be challenged to keep their message crisp and build trust for their brands, says Girish Nair of netCORE Solutions
We need to break away from the perceptions and the myths that surround the regional content industry, say broadcasters
The Court has prohibited telecom operators and MVAS providers from using live match updates for commercial gains
Conducting research, developing benchmarks for response & smart packaging of content are few ways that can help determine effectiveness of radio campaigns
With expansion of the universe post digitisation, the challenge is to create content for different segments & monetise that content, say industry experts
Leo Burnett & Indigo Consulting launched digital initiative ‘I Am Laadli’ on Facebook and Twitter to support women empowerment
Focus on the small percentage of paying customers, look at alternate revenue streams & provide experience for a right price, share industry experts
When it comes to content, it’s important to embrace both long & short forms of content since they form a symbiotic relationship, say industry experts
With changes in times and generation, consumerism has changed too. In fact, it’s a cycle. It will change again, and so will OOH in the coming time. However, as we know, the consumer’s mind space has increasingly shrunk over a period of time due to competition. The need of the hour is to be innovative and subtle while grabbing the consumer’s attention at a lower cost. This is where OOH has taken a leap from a recall media to a compulsive media.