Speculations are rife that the Chairman of JSPL is reportedly eyeing or discussing buying a majority stake in Northeast’s leading news channel NE TV
Bambawale has put in his papers as Bharti Airtel’s Global Brand Director after a stint of 1 year & 8 months. Highly placed sources confirmed the news to e4m
BBC World Service has further expanded the availability of its Hindi-language news content on mobile phones by developing an app in Hindi for Android smartphones
Despite multiple media platform ownership by single families or business conglomerates, the industry cannot decide whether it is a boon or bane
Bagging big ticket clients & winning intl awards, Agnello Dias and Santosh Padhi are the game-changers and news-makers that have let their work speak
Media moghuls share best practices that can enable TV to cater to India’s large market, with different socio economic habits at a stretch of every 50 kms
Rather than being a disruptive force, digital technology is expected to create huge opportunities for OOH media & the Awards will honour the best uses
Tata Sky is focussing on innovation, value added services & customer service to be competitive in a post-digitised world, says its CMO Vikram Mehra
TRAI has given some more time to stakeholders to send in their comments and counter comments. The previous deadline ended on March 8, 2013
Sohal’s last assignment was with Lowe Middle-East and North Africa as Executive Creative Director. She will be based out of Rediffusion’s head office in Mumbai
Ali to receive the third highest civilian honour in Pakistan for his work in the field of media management
‘autoX’, an Indian motoring magazine, has joined hands with Italy’s ‘Quattroruote’ to provide automotive content to Indian readers
Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier
Phase I taught many lessons to policy makers & stakeholders. The spotlight now is on the need for course correction, dynamics of digital content & the roadmap
Engagement is no longer the only tool of evaluation for marketers. Technology has caught up with marketers’ need for a sharper way to gauge RoI, and many companies are beginning to evolve from measuring more superficial social media metrics like clicks, retweets, and likes to tracking metrics that are tied more closely to a company’s bottomline. Social search has made its way into the minds of the marketers as well.