Draftfcb Ulka’s Shiveshwar Raj Singh, Noshe Group’s Shivjeet Kullar & McCann Erickson’s Vineet Mahajan speak on what it means to be in advertising today
Marketing stalwarts Anuradha Aggarwal, Anil Dua, Sujit Ganguli, Gayatri Yadav, among others, share the secret of what makes a great leader
In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers
The campaign is live across key Hindi speaking markets, with a special focus on Maharashtra, Rajasthan, Madhya Pradesh & Kolkata
Aurum Media will handle Reliance MediaWorks’ film services and Big Cinema, apart from corporate PR
Malishka understands the responsibility and grace required to keep a morning show going, says Sudhir Nair of Grey Digital
Print is a one-on-one medium and could be used to fight in the multimedia platform, says National Geographic Traveller India’s Manas Mohan
Mobile phones help marketers directly connect with consumers. While many are yet to join the M-bandwagon, early adapters are thriving
The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude
The joint venture between BCCL and MNDIL has gone kaput. Now, Times Television Network will be distributed through TheOneAlliance
Intl magazine ‘Euromoney’ has ranked the DTH player as part of its Best Managed and Governed Companies – Asia Poll 2013. The Poll is in its 14th year
Is it ‘followers’ on Twitter or ‘likes’ on Facebook? e4m spoke to experts & compared the two social platforms from the eyes of a marketer…