Saloni Datta
guestcolumn@exchange4media.com
@Saloni Datta
Authors
Cannes 2015: I detest people who sell poverty and issues in this country to try and win an award: Sajan Raj Kurup
“Primarily I have seen great videos that come from India but sometimes we cringe that most of them are trying to sell India, the land of poor, India the land of turbans, India the land where farmers commit suicide,” says Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia Group, who is on the Outdoor Jury at Cannes Lions 2015
Contract is about a lot of action, very little talk: Rana Barua
A number of big wins, an ROI-linked model, growing the agency vertically and horizontally and changing the agency's perception - Rana Barua, CEO, Contract India talks about the highs of his tenure
Marketers look beyond traditional mix as rural consumers flex muscles
The traditional media mix doesn't always work for the rural market, as marketers look at interactive activities in haats, melas and branded vans to enable a high level of engagement with the rural audience
'Jugalbandi is key to successful partnerships in today's world'
There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts
“Magazine industry should look at collaborations more seriously”
Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem
Magazine publishers call for better measurement mechanism
In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers
“IMC 2013 will be an opportunity to learn from the best in the world”
International CEOs, researchers & technology experts will share insights on the magazine sector, shares Tarun Rai, President, AIM & CEO, WWM