There's no single medium that can deliver everything. When radio is added to another standalone medium, there's substantial increase in reach, say experts
HTC unveils its latest offering to combat competition in the smartphone category, as well as expand consumer base with a focus on youth
From mktg on various channels of the network, to a pan-India OOH initiative, along with radio, print & digital, the channel is creating a lot of noise for the show
Prime objective of the tariff order is to ensure effective commercial interoperability. Subscribers don’t have to pay rental 3 yrs after installation
Potential for advertisers is huge as creatives on radio can be tailor-made for brands; however, the biggest drawback is that radio lacks mktg, say experts
Sohrabji will continue to lead Omnicom Media Group India as CEO, and also take on South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam & Thailand
Following this interim relief, the channel is back on air from today after being off air for three days on May 25, 26 and 27
Raj Television has reported 13% increase in ad revenues in FY13; revenues from DTH and subscription revenues were up by 32.5%
June 1 will see a slew of launches – Sony’s Indian Idol Junior, Zee TV’s DID Super Moms & Colors’ Jhalak Dikhhla Jaa, along with a 3-hr special of India’s Dancing Superstar on Star Plus
We bring to you the bigwigs of the media industry who are responsible for bringing in the monies. Here are the leaders who spearhead ad sales revenue function of India’s media giants...
Annurag Batra of exchange4media talks about Mamata Banerjee’s decision to take over channels Tara Newz and Tara Muzik on "humanitarian grounds"
Tangerine will be responsible for curating & packaging all VOD content of IndiaCast with stringent turnaround time for publishing of episodic videos
While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts
The multi-agency pitch will happen in Delhi. Draftfcb Ulka is the incumbent agency for the brand
I accept there is a roadblock for broadcasters when it comes to carriage fees and all of us are bleeding. We have discussed this with the multisystem operators and we are getting 35-50 per cent discount on carriage fees as compared to last year. Post the first phase of digitisation, we have been getting this discount and are expecting the same discount in the second phase as well. The discount from both the phases will give major savings to broadcasters.
<strong>(Christopher Slaughter)</strong> Digitisation is the largest single movement for commercial priority and consumer choice taking place anywhere in the world. Given the size of the Indian market, the sheer ambitiousness makes it the biggest thing in the pay TV industry. It will bring in greater transparency and the latest technology to the broadcast sector.