"Content is the king, platform is secondary"
All screens create brand communication singling out audiences, but basics remain the same, say industry experts
Date-wise News
Never get swayed by the idea: Cannes Lions 2013 juror Carlton D'Silva
The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says
Never get swayed by the idea: Cannes Lions 2013 juror Carlton D'Silva
The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says
Channels fail to attract new viewers on ad blackout days
As per media ratings, all the leading shows have recorded either poor or below average ratings for the May 1 & 2 period, when no ads based on gross billings were aired
Sony TV embarks on extensive digital play for 'Indian Idol Junior'
A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience
Usha Sewing Machine scouts for creative agencies
The multi-agency pitch will take place in Delhi. The incumbent agency for Usha’s sewing machine category is Ogilvy & Mather
IndiaCast assigns digital duties to Tangerine Digital
Tangerine will be responsible for curating & packaging all VOD content of IndiaCast with stringent turnaround time for publishing of episodic videos
Video: We are not an agency in a hurry – Prasoon Joshi
Joshi talks about what has worked for McCann Worldgroup this year, its approach of going slow and steady, his dislike of short-term associations and more...
Isobar India appoints Nilesh Pathak as CTO
Pathak’s appointment is in keeping with the technology thrust of the company. He moves from JP Morgan, where he was Vice President
Yahoo - Tumblr: Digital fit or mismatch?
In light of 2013 digital trends, the Yahoo – Tumblr deal appears a win-win. But at the same time, it does not manage to reposition either website in a ground-breaking way
Is digital music streaming a threat to FM radio?
While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population
"Balance head and heart - that's key in marketing"
From brand integration, creating a desire to consume & transparency to a child’s curiosity level – some leading experts share their marketing mantras
Oxygen Communications bags creative duties of Neo Milk Products
Delhi-based Oxygen has bagged the creative mandate following a multi-agency pitch; account size is pegged at Rs 15 cr for the first year