A world of innovation in outdoor advertising
exchange4media takes a peek at some fascinating innovations seen in outdoor media globally...things that Indian advertisers can emulate
Date-wise News
DAS Phase II: LCOs in Gujarat want deadline postponed
With just 45 days left, LCOs are finding it difficult to complete the STB installation process and there are growing calls to postpone the deadline
Live India’s new magazine hits newsstands today
The 72-page monthly magazine on current affairs has a cover price of Rs 25 and will have an initial print run of 50,000 copies
My fav TV character: Meredith Grey from Grey’s Anatomy
Meredith isn’t a syrupy diabetic character. She observes life in shades of grey, says Minakshi Achan of Salt Brand Solutions
Advertising is the industry of the future: Nielson B-School Survey
Other industries that are high on the radar are FMCG, eCommerce, automobile, market research, healthcare, etc.
Eros Intl & Endemol India enter strategic alliance
To co-produce three films; the collaboration has earmarked Rs 100 crore for the same. Will also look at original television content
HT Q3 FY13 ad revenue up by 2%, circulation revenue by 12%
Profit after tax stood at Rs 536 million, a growth of 11 per cent as compared to Rs 482 million in Q3 FY12
PRinIndia now on global public relations network list
PRinIndia has become the first Indian member of PR World Network and will represent India with 18 other global agencies, connecting over 50 nations
NaiDunia re-launches with Jagran brand name in Delhi
The idea is to support Dainik Jagran in Delhi and not to compete with the paper, shares Shravan Garg, Chief Editor, NaiDunia
Greenways F&B assigns PR mandate to i9 Communications
i9 Communications will help create a go-to-media strategy, along with creating visibility for the brand through media and non-media activities
Eureka Forbes awards digital mandate to Digitas
The agency will manage the digital and social media strategy for Eureka Forbes, taking relationship marketing to the next level
Discovery, India Today join hands to launch new magazine in India
Discovery Channel magazine will be a monthly and cover a wide spectrum of topics, including nature, adventure, sci-tech, history, forensics, etc.
Digital: The next big visual medium for marketers
While advertisers still bank on TVCs, the impetus to make a decision is generated faster on digital platforms such as YouTube, Pinterest, etc.