After ABP News, now India TV claims to be bigger than all English news channels put together as the battle for affluent viewership intensifies
Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles
Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles
Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video
Havas Media has been awarded the media duties of Neo Milk Products. The account adds a substantial billing amount to the agency’s kitty
The Hindi daily is celebrating the occasion with a slew of social initiatives, including a Sarva Dharm Sabha and few other initiatives to save the environment
MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operations
The CCO, Leo Burnett India & Subcontinent believes that today creativity is more about product designs, installations, 3D designs, promotions & activity
It’s just that we don’t see creativity in the format that we used to such as writing copy or a film script, says the Co-Founder & CCO of Taproot India
From launching mythology-based series, re-creating the magic of older reality shows to introducing fresh formats, Hindi GECs are leaving no stone unturned
If I could capture the Indian spirit and sprinkle it in various markets around the world, we would grow a lot faster, says the APAC CEO of GroupM
When Nike can come back with Tiger Woods after the controversy, IPL sponsors may make a far less effort in renouncing (if they do) & accepting IPL all over again
The first phase, starting June 1, will see ad restrictions to 30 min; from July to September, it will be 20 min of ads. There are, however, quite a few voices of dissent