A proper plan, relationship building, long-term thinking and consistency can help a brand go long way with its content marketing, says Windchimes
From over 400 entries received for e4m’s 3rd OOH Awards, 108 nominees have been shortlisted. Winners will be announced at a glittering ceremony on Mar 22
The new division ‘Integrated Network Solutions’ will help create large format intellectual properties for clients across genres and media platforms
The agency will engage consumers and deliver brand strategy across all communication touch-points, with digital at the heart of the experience
The aim of the media planning and buying agency is to propagate an environment where the brand stands paramount
The India Chapter of the International Advertising Association will present the IAA Olive Crown Awards on April 1 at the Shangri-la Hotel in Mumbai
It will be difficult to meet the March 31 deadline as targeting 38 cities is not a small task under any circumstances, says the COO of BBC India
In India, buyers include mobile advtg to be inclusive of the digital platform, which needs to be changed, says the Founder of Buzz City
A number of AIR services will be available across online and mobile platform to help AIR keep up with the growing digital needs of its listeners
R Jagannathan to lead Moneycontrol, Firstpost, Forbes India and Network18 Publishing