Date-wise News

Pete Pedersen, EVP & Chair - Global Technology Practice, Edelman

Article Image

For any company that is getting into social media anew is scary because you lose control. For companies that are used to having a didactic, top down method of communication, the idea of having rank and file employees freely blogging and tweeting their opinion is frankly terrifying. Our approach is first to understand what the guidelines are and set the parameters. These don’t have to be prescriptive rules that run into hundreds of pages, but common sense things.

e4m Desk Jul 13, 2013 12:00 AM