Date-wise News

Dentsu Communications, Kochi has won the creative mandate for Kochi-based textile retail brand, Jayalakshmi Silks

e4m Desk Jul 2, 2013 9:52 AM

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 9:46 AM

Apart from the early and late prime time, and afternoon slots, channels have been experimenting with various other time bands to infuse freshness

Synjini Nandi Jul 2, 2013 9:06 AM

It is understood that the beauty products brand is in the process of completing the pitch presentations. The biz is in the vicinity of Rs 130 cr – Rs 150 cr, as per industry sources

Maneka Tanwani Jul 2, 2013 8:41 AM

A consensus is yet to evolve between advertisers, media agencies and broadcasters as to what would be the final parameter to justify spends

Abhinav Trivedi Jul 2, 2013 8:40 AM

The Govt & b’casters seem to be heading for a showdown on the TV ratings measurement issue as an open house discussion between the two remains inconclusive

Abid Hasan Jul 2, 2013 8:38 AM

With opposing views on hiking FDI cap in media, the Govt has decided to step in and bring the stakeholders together to initiate a dialogue for consensus

Abid Hasan Jul 2, 2013 8:16 AM

The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference

Abhinav Mohapatra Jul 2, 2013 7:59 AM

Dentsu Communications, Kochi has won the creative mandate for Kochi-based textile retail brand, Jayalakshmi Silks

e4m Desk Jul 2, 2013 7:36 AM

exchange4media takes a look at how radio players have been innovating to stay relevant in the private FM game

Saloni Surti Jul 2, 2013 7:34 AM

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 7:32 AM

The sports consultancy has appointed former MD of Parallel Media Group, Jin Wei Toh, to head the Singapore hub of MediaCom Sport as Managing Director

e4m Desk Jul 2, 2013 7:29 AM

Carat Fresh will help Richfeel reach out to its consumers via communicating through the right channels and increase brand recall value

e4m Desk Jul 2, 2013 7:28 AM

Sanghvi will be responsible for growing the existing business portfolio and look at sustained relationship with existing and prospective clients and brands

e4m Desk Jul 2, 2013 7:26 AM

STAR India has partnered with NGO Goonj to gather support and assist in the relief and rehabilitation work being carried out in Uttarakhand

e4m Desk Jul 2, 2013 7:24 AM

Hubert Burda Media has plans to invest around Rs 150 cr to firm up its position in the Indian market in printing & special interest magazine media

e4m Desk Jul 2, 2013 7:22 AM

Acharya is all set to take on the role of Group CEO of ZenithOptimedia, confirm industry sources. Her last stint was with Mindshare Fulcrum

Maneka Tanwani Jul 2, 2013 7:21 AM