The third edition of the exchange4media OOH conference will discuss and deliberate global OOH trends and learnings, along with the road ahead for India
TapRoot India bags 6 metals on day one of the AdFest results; Grey Worldwide and McCann Worldgroup India win 2 metals each; no gold for India yet
In the first phase, the newspaper will be present in 13 cities of Tamil Nadu
"We have been able to successfully partner with Ferrari. We will use this muscle we have globally & bring it to India," says the CMO of Shell Lubricants India
To be held in India for the first time, Taste of Mumbai is part of the world famous Taste Festivals held across the world
The initiative is intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients
The show will be telecast on weekdays. It will replace existing show 'Parichay'
Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity
They include acquisition of Resultrix Media by Publicis Groupe (Vivaki), iStrat by Publicis Groupe (Publicis Capital), Magnon Solutions & Magnon Intl by Omnicom
VML Qais will be responsible for developing the digital roadmap of all the B2B services of the brand – including website builds, social media & SEO
To attract youngsters, Zee Café has come up with a Facebook app that reveals secrets about an individual’s Facebook friends, colleagues & family members
Email marketing is considered to be an ineffective approach to reach consumers. Will there be a change in the marketer’s approach & consumer’s perception?
Having spent a little over 2 yrs at the company, Malhotra leaves to pursue his entrepreneurial aspirations. He will continue in his current capacity till July 2013