Chikermane was Exec Editor, Business at HT. He is currently working as a columnist with Inc mag & also as Dir - Financial Planning, Standards Board India
The campaign, based on the theme ‘Chase the beat’, is also supported by radio, print, OOH, TV, on-ground & brand associations
Mankind Welfare Association has launched the mainstream news magazine. It will hit the stands today
The agency will lead Sennheiser’s social media activities, digital strategy and engagement programme
Gogate will spearhead the company’s plans of establishing its films division
Dentsu will handle the creative duties of the group as it chalks out a Rs 550-crore expansion plan spanning the national market and the Asia Pacific region
The conference will illustrate how businesses can leverage analytics to build successful brands. It will take place on January 16 in Bengaluru
Independent ad agencies have a lot of creative liberty & freedom but this does not come without a few challenges
Cross platform digital programmes aim at synergising strengths of different digital media to create strong brand recall value
The channel has earmarked a total of Rs 70 crore as annual spends to promote the Hero Hockey India League as well as for operations
As part of this partnership, India Today Group will employ Affle’s Ripple ad network to serve all video ads on its online properties and iPad/tablet platforms
Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV
Dias is part of the jury for the Film category; Paul is jury member for Content and Contact/Integrated Campaign Innovative category