Ravikant Banka, CEO, Eggfirst highlights the fast-paced changes taking place in digital marketing & social media and how brands can no longer afford to ignore them
Ravikant Banka, CEO, Eggfirst highlights the fast-paced changes taking place in digital marketing & social media and how brands can no longer afford to ignore them
Out of a total of 12 entries sent this year, India could not manage to get through the shortlist in the Titanium & Integrated category. No Indian entry even among the shortlisted 968 entries this year under the Branded Content & Entertainment Lions category
A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions
Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consumer community
The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide
The Sr VP & ECD of Contract India shares that Cannes is no longer restricted to the advtg fraternity. The crowd at the Festival has got a lot of clients now
Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments
Media industry remains divided over cross media ownership, with some saying it is against democracy, while others support it and call for self-regulation
The CricJockey contest acted as an extension to Hyundai’s digital strategy & also connected with cricket fans who visit ESPNcricinfo for the latest match updates
The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)
BARC has received 18 RFPs on measurement issue from various entities. The Council expects to start the full-fledged service around March-April next year
Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consumer community
The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide
Boring Brands will look into the communication needs of HealthKart’s online store and information service & medicine app HealthKartPlus across India
The new brand positioning, ‘Vasudhaiva Kutumbakam’, highlights ZEE’s Indian heritage as well as reinstates its presence across the world
The Sr VP & ECD of Contract India shares that Cannes is no longer restricted to the advtg fraternity. The crowd at the Festival has got a lot of clients now
Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments
The campaign, ‘Help A Child Reach 5’, by Lowe Lintas + Partners, Mumbai features in the shortlist, however, the entrant company is Lowe + Partners London
Koshy will be responsible for driving revenues along with profitability growth for the channel, while being responsible for the overall operations in India
Kuttikat will partner with Jayesh Vaghela to oversee the creative side of the client roster, including Arvind, Zydus Wellness & Symphony, among others
Scarecrow bagged the account of the suiting and shirting brand post a multi-agency pitch
Social engagement is going to drive brands. What you do with social is build brand love, advocacy and mindshare in a powerful manner. If you can start to marry your top-of-the-funnel engagement with your bottom-of-the-funnel performance marketing activity, it will get very exciting. Moving from spray-and-pray mass communication to highly targeted, ROI-oriented communication, you will see a much more sophisticated and financially aligned marketer.