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The new addition to The Joy of Gifting campaign celebrates the uniqueness of a serendipitous moment when a gift changes hands

Twishy Apr 11, 2014 7:34 AM

The campaign, created by Happy Creative Services, aims to encourage consumers to shop from absolutely anywhere & accelerate the trend of shopping on the go

Twishy Apr 8, 2014 8:11 AM

The multi-agency pitch is underway in Delhi. The cable TV distribution company reaches an estimated 13 million households in over 200 cities across 13 key states in India

Twishy Apr 8, 2014 8:00 AM

The campaign, named ‘Make Every Yard Count’, was co-created with consumers through active online participation & on-ground efforts, using over 1,440 crowd-sourced action images of young Indians playing the sport

Twishy Apr 4, 2014 9:01 AM

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise

Twishy Apr 3, 2014 8:28 AM

The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and cast their votes in these general elections

Twishy Apr 1, 2014 8:24 AM

The win comes on the back of a multi-agency pitch that took place in New Delhi. DDB Mudra was the incumbent agency on the account

Twishy Apr 1, 2014 8:16 AM

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy Mar 28, 2014 8:48 AM

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 9:46 AM

Sources close to exchange4media have confirmed the news. The multi-agency pitch took place in Delhi a few months ago

Twishy Mar 27, 2014 7:55 AM

The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka

Twishy Mar 27, 2014 7:43 AM

The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative pitch in January. The account was earlier handled by FCB Ulka

Twishy Mar 26, 2014 7:06 PM

Conceptualised by Ogilvy & Mather, the campaign pitches Tata Sky Karaoke as a social activity in the realm of enjoyment, bringing a fresh twist to singing as an entertaining & collective activity

Twishy Mar 26, 2014 8:20 AM

Experts discuss the present and the future of OOH and its relevance in the rapidly evolving world of media at exchange4media's 4th OOH Conference & Awards

Twishy Mar 21, 2014 8:11 AM

Amul's ads have been highlighting relevant current issues through clever & entertaining hoardings. Pavan Kumar, AGM - Marketing, Amul, speaks on the brand's strategy at the 4th edition of OOH Conference & Awards

Twishy Mar 21, 2014 8:04 AM

Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or partially towards helping the needy cancer patients

Twishy Mar 19, 2014 8:01 AM

The mandate will be handled out of the agency's New Delhi office. The win is attributed to Rediffusion's credentials and ability to handle the category

Twishy Mar 18, 2014 7:41 AM

We have the size, scale & expertise. The only issue is our share price & we have a duty towards our shareholders to entertain any offer that potentially comes into being, says the Chairman & CEO of Interpublic

Twishy Mar 14, 2014 8:42 AM

Conceptualised by Ogilvy & Mather, the latest campaign, featuring two TVCs - 'Valet' and 'Hill Station' - present inspiring moments of ingenuity and clear thinking

Twishy Mar 13, 2014 8:56 AM

As per sources, the multi-agency pitch is underway in Delhi for the company's over-the-counter products

Twishy Mar 10, 2014 7:55 AM

Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way

Twishy Mar 7, 2014 7:51 AM

The jewellery brand has launched a unique digital campaign on Facebook, urging working women in Delhi, Mumbai & Bangalore to break away from the regular humdrum of professional life and have fun the creative way

Twishy Mar 6, 2014 7:49 AM

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content around FourSquare & Twitter, and some smart SFX work

Twishy Mar 5, 2014 7:54 AM

Samsung revealed some smart marketing moves, making the most of the 86th Academy Awards event, and also unveiled its new brand campaign, 'One Samsung', at the gala event

Twishy Mar 4, 2014 7:53 AM

Farhan Akhtar & Deepika Padukone slip into the role of everyday people in Coke's new campaign that seeks to embrace and celebrate all the little moments of happiness

Twishy Mar 3, 2014 8:24 AM

Idea Cellular's new campaign, which highlights how mobile internet can empower users to evade unscrupulous situations and people, rides on a catchy jingle & a popular colloquial phrase

Twishy Feb 28, 2014 9:10 AM

According to the Google India MD, by 2020, India will have half a billion connected users. He added that India will soon become the second largest internet market in the world

Twishy Feb 26, 2014 9:10 AM

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures

Twishy Feb 24, 2014 9:12 AM

Coca-Cola has launched a giant branded funnel, called the 'Social Media Guard', to help people enjoy real moments & get over their obsession with social media

Twishy Feb 24, 2014 8:58 AM

The creative process is messy, frightening & filled with insecurity. And that's the fun part. We are in the business of creativity that is changing in many ways & this is the age of the story-teller, says the Worldwide CCO of O&M

Twishy Feb 22, 2014 9:37 AM

The new rib-tickling ad by Cadbury 5 Star, sans the famous duo of Ramesh & Suresh, urges people to get rid of seriousness from their lives with a dose of chocolate treatment

Twishy Feb 19, 2014 7:59 AM

Marketers found a refreshed love for the digital medium this Valentine’s season and the consumers witnessed outstanding campaigns on this medium as compared to the traditional medium

Twishy Feb 18, 2014 8:36 AM

Cadbury Perk & Nestle Munch are engaged in a battle royal over weight versus taste, taking on each other with ads in quick succession. Will this marketing gimmick work?

Twishy Feb 17, 2014 7:53 AM

Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for the way they multitask & stay connected

Twishy Feb 14, 2014 9:28 AM

The recent ad on AIR's FM channel is a veiled attack on celebrity endorsers. Is it fair to blame celebrities for products they endorse or should the manufacturer or service provider be also made responsible?

Twishy Feb 13, 2014 8:37 AM

Deepika Warrier, VP - Mktg, PepsiCo, talks about how the digital medium is changing the way ideas are created, the need to go beyond traditional B-School hiring & the scope to create vernacular content

Twishy Feb 11, 2014 8:32 AM

A thought-provoking film created by Taproot India as part of TOI's campaign, 'Save The Farmer's Family', features the plight of a village family left behind by a farmer who committed suicide

Twishy Feb 7, 2014 9:33 AM

SpiceJet is on the lookout for a creative partner. The airline is meeting agencies in Delhi, who have been asked to present their ideas

Twishy Feb 6, 2014 8:07 AM

Marketers have started opting for a perfect blend of digital media with other monologue mediums to get instant insights on consumer sentiments & act more effectively by targeting the right audiences

Twishy Feb 5, 2014 8:15 AM

Conceptualised by Lowe Lintas and Partners, the MAd campaign promotes the product by paying tribute to few iconic Indian ads in a humorous manner

Twishy Feb 5, 2014 7:53 AM

Big B's recent remark against colas is seen as a belated reaction, which could undermine years of marketing efforts by a brand. It has also raised the crucial point: shouldn't celebrities

Twishy Feb 3, 2014 8:08 AM

Following the Congress' poll campaign blitz, the BJP's message should be believable, relevant & strong, which resonates with the voters, say industry experts

Twishy Jan 31, 2014 8:22 AM

The size of the account is estimated to be more than Rs 100 cr. It is learnt that several leading agencies are a part of the review

Twishy Jan 29, 2014 8:22 AM

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat

Twishy Jan 28, 2014 9:12 AM

Industry experts at the Creative Circle roundtable held at Epica Awards, while highlighting various aspects of advtg in India & the Middle-East, said that advtg is about public engagement & understanding human insights

Twishy Jan 28, 2014 8:49 AM

Khan was conferred with 'The Indian Creativity Hall of Fame' by exchange4media on Jan 24. The ad veteran laments that advtg no longer talks to people. It talks at them. He points out all that is wrong with this industry today

Twishy Jan 27, 2014 8:33 AM

Leo Burnett's total tally was 32 metals. Forsman & Bodenfors was declared Agency of the Year with 15 awards. France topped the country rankings with 75 awards

Twishy Jan 25, 2014 10:55 AM

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 23, 2014 7:45 AM

At Bharti Airtel, Sharma was leading the media vertical. With this appointment, he returns to advertising. He had earlier worked with Universal McCann, which is part of IPG Mediabrands

Twishy Jan 22, 2014 7:46 PM

The brand has launched its first TV commercial, conceptualised by JWT India, that showcases the chemistry between strangers and the idea of being seduced by a great fragrance

Twishy Jan 22, 2014 8:23 AM

The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news

Twishy Jan 21, 2014 11:22 AM

The agency is working on the launch campaign for Maruti's new car, which is expected to release within a month. Sources close to exchange4media have confirmed the news

Twishy Jan 21, 2014 8:11 AM

The advent of various digital formats and the growing acceptance of citizen journalism have changed the entire broadcasting industry as information leaks out much earlier, says the international journalist & TV host

Twishy Jan 20, 2014 7:56 AM

More & more visibility of the product in the rural market will help spread more positive word of mouth, which will in turn drive sales, says the VP, Sales & Marketing, Honda Motorcycle & Scooter India

Twishy Jan 18, 2014 9:46 AM

The empanelment of advertising agencies will be for a period of three years. Interested agencies have to submit the proposals to the J&K Government by Jan 25, 2014

Twishy Jan 17, 2014 8:14 AM

The multi-agency pitch is underway in New Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 15, 2014 9:22 AM

The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 14, 2014 10:05 AM

The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news

Twishy Jan 14, 2014 8:05 AM

The MD of ITV Network shares that the group will be coming out with four more channels over the next two quarters, however, there are no further plans to enter the print space

Twishy Jan 13, 2014 8:40 AM

The Editor-in-Chief of India News shares the secret to the channel's success, the programming line-up for the General Elections, some controversies and more

Twishy Jan 13, 2014 8:19 AM

Conceptualised by Contract, the core of the campaign is about reconnecting relationships with family and friends that are missing in the hustle-bustle of modern day living

Twishy Jan 10, 2014 8:50 AM

The credibility of Ranbir Kapoor, along with his youthfulness & cool persona have made brands flock to the actor to create a wider appeal & visibility in the hyper-competitive market

Twishy Jan 9, 2014 9:00 AM

The excitement to welcome the New Year was limited to a few brands such as Coca-Cola, Vodafone, Fevicol and Volvo Auto India

Twishy Jan 7, 2014 8:44 AM

The year 2014 will be more challenging for the creative industry. With shrinking budgets, agencies will face the challenge of creating the best strategy for a brand at a minimal cost

Twishy Jan 6, 2014 9:09 AM

In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year

Twishy Jan 3, 2014 9:36 AM

Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North

Twishy Jan 2, 2014 10:22 AM

The share of digital in the entire mktg mix is increasing & 2014 will see a balance in terms of spends. Moreover, rise of short form videos, branded content & dominance of hashtags will keep things exciting

Twishy Jan 2, 2014 9:21 AM

Business is getting tougher & clients are much more demanding as budgets are being looked at more critically, says the President - Branch Head, Ogilvy & Mather North

Twishy Jan 2, 2014 8:43 AM

Dentsu India Group's Rohit Ohri and Soumitra Karnik share about the agency's key achievements, acquisitions and account wins in the year 2013

Twishy Jan 1, 2014 10:58 AM

Dentsu India Group's Rohit Ohri and Soumitra Karnik share about the agency's key achievements, acquisitions and account wins in the year 2013

Twishy Jan 1, 2014 9:38 AM

Be it Lifebuoy's social message, Dove's 'Real Beauty Sketches', Van Damme's famous 'split' or Google's emotional peg - digital campaigns were at the forefront of creativity in 2013

Twishy Dec 30, 2013 10:07 AM

Be it Lifebuoy's social message, Dove's 'Real Beauty Sketches', Van Damme's famous 'split' or Google's emotional peg - digital campaigns were at the forefront of creativity in 2013

Twishy Dec 30, 2013 7:41 AM

Indian advertising industry had its fair share of winning moments, some unavoidable lows, numerous controversies, mergers & high-profile exits in 2013. Here are some unforgettable industry highlights from the year

Twishy Dec 26, 2013 10:22 AM

Indian advertising industry had its fair share of winning moments, some unavoidable lows, numerous controversies, mergers & high-profile exits in 2013. Here are some unforgettable industry highlights from the year

Twishy Dec 26, 2013 8:51 AM

The new ad from Titan aims to highlight the brand's popular theme music & celebrate the joy of gifting, while infusing warmth into the very moment a gift changes hands

Twishy Dec 24, 2013 8:31 AM

Despite the industry buzzing with negativity & scams, creative volcanoes exploded to give us ads that made us smile amid the gloom & left long-lasting impression on our minds

Twishy Dec 23, 2013 10:18 AM

In its second year, the comprehensive list celebrates the real movers & shakers in India's digital media industry, who are pioneering the growth of the digital economy

Twishy Dec 23, 2013 8:17 AM

Despite the industry buzzing with negativity & scams, creative volcanoes exploded to give us ads that made us smile amid the gloom & left long-lasting impression on our minds

Twishy Dec 23, 2013 8:05 AM

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM

The company & its distribution are well positioned to take advantage of the conventionally strong Q4 & production is being ramped up to meet this demand, says the GM, Mktg - Scooter, TVS Motor Company

Twishy Dec 18, 2013 8:56 AM

The ad highlights how identical behaviour of men and women at workplace earns different labels and aims at breaking down the gender stereotypes

Twishy Dec 18, 2013 8:39 AM

With resource constraints & changing consumer expectations, it is important for brands to adopt smart & innovative ideas for sustainable growth in 2014, say industry leaders

Twishy Dec 13, 2013 8:42 AM

The new campaign idea stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough

Twishy Dec 11, 2013 8:12 AM

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 9:39 AM

The Japanese free call and messaging app brand is in talks with creative agencies. Highly placed sources have confirmed the news to exchange4media

Twishy Dec 10, 2013 7:44 AM

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

Twishy Dec 9, 2013 8:17 AM

Rediffusion Y&R also announces the elevation of Chraneeta Mann as National Creative Director – Regional

Twishy Dec 6, 2013 1:55 PM

On Dec 5, Ford dealerships were operational from 8AM through midnight with offers & gifts on every booking. Ford launched a 360-degree campaign involving print, digital & TV for the same

Twishy Dec 6, 2013 8:58 AM

Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency

Twishy Dec 5, 2013 10:30 AM

The brand's new campaign aims at creating the right awareness about mutual funds so that a common man can understand its potential as a powerful investment option

Twishy Dec 5, 2013 9:07 AM

Highly placed sources have confirmed the news to exchange4media. Recently, the travel booking site had appointed ITSA as its creative agency

Twishy Dec 5, 2013 7:55 AM

Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered

Twishy Nov 29, 2013 9:42 AM

Highly placed sources have confirmed the development to exchange4media; however, emails sent to Seddon remain unanswered

Twishy Nov 29, 2013 8:42 AM

Santosh Desai, MD & CEO, Future Brands talks about iconic brands built on powerful insights and how brands are adopting the topicality strategy, among other things...

Twishy Nov 28, 2013 8:06 AM

The new ad film is a testament to how important ‘sharing’ is to the lives of youngsters. It is effective in putting across the message that Vodafone’s 24x7 internet is made for them

Twishy Nov 25, 2013 8:42 AM

Crocin Cold & Flu Max's Facebook Chess Challenge allows consumers to win 5 daily prizes; 10 lucky winners will get to meet Anand & one of them will get to play a game of chess with him

Twishy Nov 20, 2013 8:26 AM

The striking film has an extremely emotional plot and brilliant characters. The product offering is perfectly embedded in the new ad

Twishy Nov 18, 2013 9:10 AM

The new ad showcases young girls celebrating freedom from skin troubles by writing them on sky lamps that are lit up & set free. The primary objective is to highlight the new product packaging

Twishy Nov 15, 2013 8:14 AM

The brand's 'PowerLight A Village' initiative ensures every like, share & comment on its social platforms contributes a unit of energy. About 800 households have benefited so far

Twishy Nov 15, 2013 7:56 AM

Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial

Twishy Nov 13, 2013 9:31 AM

SABMiller India's 'Respect the Road - Don't drink and drive' campaign launched 'Blow The Whistle' initiative on digital. A brewer addressing the cause of driving safely is commendable

Twishy Nov 13, 2013 8:55 AM

The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial

Twishy Nov 13, 2013 8:28 AM

Last date for sending applications is December 9, 2013. The size of the business could not be ascertained at the time of filing the report, but it is believed to be substantial

Twishy Nov 13, 2013 7:32 AM

Chocolate market in India has been growing at 23 - 24% over the last 3 - 4 years. We see India being among the top 10 markets for Mars in the next decade, says Raghav Rekhi, Mktg Dir, Mars Intl India

Twishy Nov 11, 2013 8:19 AM

Conceptualised by Ogilvy & Mather, the core idea the new campaign tries to communicate is that IDBI Bank takes care of its customers like a true friend

Twishy Nov 8, 2013 8:32 AM

Our Indian society is rapidly evolving and remarriage is a reality. With changing times, people are accepting it gracefully as part of life, says Deepika Tewari of Titan Company

Twishy Nov 7, 2013 7:44 AM

An ad network is an extension of a media agency supported by tech, explains Uma Shankar Bhardwaj, Founder & CEO, iAvatarZ Digital, speaking about the business of such networks in India

Twishy Nov 6, 2013 7:38 AM

Created by JWT Bangalore & the King of Good Times, the whole new font was contributed by party animals as part of the beer brand’s activation drive

Twishy Nov 4, 2013 8:40 AM

With consumers slashing their festive budgets and slowdown pushing brands to tighten purse strings for ad spends, this Diwali is not as radiant as it should be

Twishy Nov 1, 2013 9:11 AM

The ad brings a light-hearted twist to the age-old conversation between a boy and a girl. The entertaining storyline & excellent casting will urge youngsters to relook at the scooter category

Twishy Oct 31, 2013 9:01 AM

Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with good picture quality

Twishy Oct 30, 2013 7:31 AM

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead

Twishy Oct 30, 2013 7:25 AM

The brand's new ad attempts to breaks the social stigma of second marriage. It has been widely appreciated as it has everything - the love of a mother, the affection of a father and the subtle beauty

Twishy Oct 29, 2013 8:56 AM

The Dir Mktg of BlackBerry India talks about the brand's increased focus on activations, targeting the youth, launching BBM across platforms & why there will be no ATL advtg this festive season

Twishy Oct 28, 2013 8:46 AM

If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy Oct 26, 2013 8:20 AM

In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...

Twishy Oct 25, 2013 7:44 AM

Bringing on board Hollywood's hottest celebrity will address Micromax's specific problem of not being acceptable to the young urban mobile users, who prefer intl brands Apple & Samsung

Twishy Oct 24, 2013 9:18 AM

Targeting youth, Aircel has launched a digital campaign that highlights how simple things like getting a something little extra brings a lot of pleasure. The new film, featuring Dhoni, hits a sixer

Twishy Oct 24, 2013 8:12 AM

OLX has launched a new TVC during the wedding season, reiterating 'Extra samaan matlab extra paisa'. It builds on the insight that we are a nation of hoarders who don't realise that they can get more

Twishy Oct 22, 2013 9:08 AM

The brand has launched a digital campaign that highlights the rich heritage of India through facinating stories via its Facebook page and blog

Twishy Oct 22, 2013 7:59 AM

The campaign is based on a very powerful insight as it asks leaders of the country to behave, for the youth are watching & voting. It is the next phase of The Hindu's 'Behave' initiative

Twishy Oct 21, 2013 8:35 AM

Every woman is a glamorous celebrity, says Revlon with new digital campaign that encourages women everywhere to put their best celebrity face forward

Twishy Oct 18, 2013 7:58 AM

Toshiba has launched a campaign for its Cricket Series LED TV, which has been developed in consultation with Sachin Tendulkar. Will this co-creation hit a home run?

Twishy Oct 17, 2013 8:51 AM

GAIL India is looking to empanel ad agencies to handle routine, statutory branding / non-branding communication jobs. Last date for sending applications is October 30

Twishy Oct 17, 2013 8:16 AM

Quikr's new ad portrays a superhero selling off his mobile phone on the online classified site. This ad plays on humour to drive the message, which will work for the brand

Twishy Oct 16, 2013 8:30 AM

Pratik Mishra, Associate - Social Media at Rediffusion Y&R talks about the high of being in advtg, reality being different from what's shown on TV, ads no longer being monologues, and more...

Twishy Oct 16, 2013 8:11 AM

Other telecom providers too offer toll-free number service, but with this ad Idea has effectively owned the space. However, the ad is not relevant to non Idea customers, making it fairly limiting

Twishy Oct 15, 2013 7:39 AM

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:46 AM

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:44 AM

Living the thunder for over three decades, Thums Up dominated the fizzy drinks market; but now Sprite has dethroned Thums Up to become India's largest soft drink brand

Twishy Oct 10, 2013 9:17 AM

"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO & Prez of Global Clients, IPG Mediabrands

Twishy Oct 8, 2013 8:02 AM

The TVC showcases different sets of people using a single Tab between them. The ad gives out the message loud and clear, but are we ready to share our screen?

Twishy Oct 7, 2013 7:41 AM

In an animated film launched on YouTube, titled 'Helping India Save', the brand highlights the importance of savings and its vital role in the growth of the economy

Twishy Oct 4, 2013 8:06 AM

The downturn is pushing marketers to use all possible tricks to lure consumers & drive sales. Brands are betting high on festive season & rural demand to overcome depression

Twishy Oct 3, 2013 8:37 AM

Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them

Twishy Oct 1, 2013 7:54 AM

In an exclusive video interview, the VP - Mktg, India & South West Asia, Coca-Cola talks about the brand's 'screen to shelf' strategy, marketing during a downturn and importance of digital, among other things...

Twishy Sep 30, 2013 8:17 AM

The Managing Partner at JWT India has put in his papers after a stint of 3 years and 2 months with the agency

Twishy Sep 27, 2013 7:57 AM

The Managing Partner at JWT India has put in his papers after a stint of 3 years and 2 months with the agency

Twishy Sep 26, 2013 8:45 PM

Draftfcb Ulka claimed the business again post a multi-agency pitch that saw participation from leading agencies in Delhi, confirm industry sources

Twishy Sep 26, 2013 8:43 AM

A well-focused initiative, with an honest and relevant message can work wonders. The communication should be believable and compelling to resonate with voters, say adlanders

Twishy Sep 25, 2013 8:21 AM

Who will be the leader? Where is the CEO going to be based? Are clients and employees happy? - are few pertinent questions the WPP Chief raised. The structure will be changed soon, he said

Twishy Sep 20, 2013 8:27 AM

In this smartphone-crazy world, where each player is trying its best to woo customers, who is giving whom a run for money? Should you flaunt a faster phablet or a better camera?

Twishy Sep 19, 2013 8:55 AM

In addition to TV & digital, the mobile brand will lay big focus on retail experience to market latest offerings Samsung Galaxy Note 3 & Galaxy Gear. This is because 'seeing is believing', says Country Head Vineet Taneja

Twishy Sep 18, 2013 8:06 AM

The Exec Chairman of Dentsu India Group talks about his effort in trying to change the perception of Dentsu being 'a Japanese ad agency with Japanese clients' and the agency's various acquisitions, among other things

Twishy Sep 17, 2013 8:25 AM

This is a good opportunity for India and a very good time to consider a digital bill of rights, say experts, while speaking at CII Big Picture Summit, 2013

Twishy Sep 16, 2013 8:39 AM

Content delivery is breaking all barriers. The Head of Google India believes that consumers are ready to pay for content as long as it is entertaining and compelling

Twishy Sep 16, 2013 8:35 AM

The win comes on the back of a multi-agency pitch. The incumbent on the account is ZenithOptimedia

Twishy Sep 16, 2013 8:14 AM

The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home

Twishy Sep 11, 2013 8:17 AM

The agencies will be expected to conceptualise & design various media campaigns in keeping with the overall strategy of LIC. Applications have to be submitted by Sep 12

Twishy Sep 10, 2013 8:10 AM