Tata Motors recently undertook a day-long activation, titled ‘Stop the Unstoppable Car’, to create buzz around the launch of an upgraded version of its SUV, Sumo Gold
The market is likely to grow from around $100 million in 2013 to $168 million in 2017, with a significant interest in HD cameras & video servers, a Frost & Sullivan report states
NDTV’s Barkha Dutt & TV Today’s Rahul Kanwal have been shortlisted in the International TV Personality category at the annual awards of the Association for International Broadcasting
Though profit after tax for Q2 FY14 declined, the FMCG major has reported 16% increase in net sales to Rs 895.69 cr. Also, during Q2, the company has achieved a volume growth of 10%
Total revenues in Q2 FY14 stood at Rs 5,916 mn, a growth of 11%. Advertising revenues of print segment grew 6% to Rs 3,868 mn, while circulation revenues were up at Rs 642 mn
Graham Hales has been elevated as Global Chief Marketing Officer, while Andrea Sullivan has been named Chief Marketing Officer of Interbrand North America
Read all the people movements and developments that made it to the headline last week
If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands