Music Broadcast Limited redeems preference shares, pays Rs 107.63 crore
The company has fully redeemed its non-convertible, non-cumulative redeemable preference shares
Latest News
Bisleri returns as official hydration partner for Tata Mumbai Marathon 2026
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
Uniqlo India puts media account up for pitch
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
From Kantara to KGF: How South studios are building franchise-led IP businesses
South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack
Budget Wishlist: Broadcasters pitch GST cut on TV, OTT subscriptions to revive demand
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Airtel Business names Shreyas Mehrotra as CMO & Head of Digital Sales
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
ITC Limited's Anuj Bansal appointed Chief Business Officer for Yoga Bar
Bansal was earlier Executive Committee Member at ITC Foods
Maha civic polls: Parties spend nearly Rs 5 crore on Google & Meta ads
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Coffee brands go 60–75% digital: Is traditional advertising decaf now?
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
Paramount escalates WBD takeover battle with lawsuit
The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
Sahil Shetty to move on from his role as CRO, Business News Cluster, News18 Studio
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Gen Z is rewriting the rules of attention for advertisers
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Why India’s broadcasters are turning to the orange economy
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Regional language marketing: India’s biggest growth lever
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
Why Indian startups are choosing execution over acceleration
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Are brands tipping the scale from moment marketing to storytelling?
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
Red Bull India puts Rs 80–90 crore integrated media mandate up for pitch
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
WPL 2026 sponsorship spends may hit Rs 130 cr: No longer a ‘test’ match for brands?
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
In India’s beauty bazaar, smarter marketing is replacing higher spends
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Paramount Skydance defends Warner Bros Discovery bid with ‘greater value’ promise
In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value
Sony’s organisational rejig plan sparks layoff buzz
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Mitul Sangani steps down as CEO of News18 Digital
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
FMCG marketers gear up for higher ad spends in 2026—with a reworked playbook
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Diamonds in today’s India: From family asset to personal statement
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
IMA 2025 to celebrate excellence and marketing brilliance this February
This year, it will be the 12th edition of the awards
Havas unveils global LLM portal AVA
The announcement was made at CES 2026
Three decades, one industry: The professional legacy of Avinash Kaul
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
Influencer ROI: Can India close the gap with global markets?
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
Why are production houses opening their doors to strategic capital?
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
Why DPDP makes old loyalty data harder to love in 2026
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Lumio appoints Varun Nair as Head of Marketing
He joins Lumio after serving as Head of Brand Marketing at POCO India
Rs 2.5 lakh a month or nothing at all: What actually determines creator earnings?
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
The 10-minute question: Why gig worker protests matter to quick commerce advertisers
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Universal Music Group picks up minority stake in Excel Entertainment
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house
Tata Sons looks at succession options for Air India CEO Campbell Wilson: Report
As per an ET report, Tata Sons Group Chairman N Chandrasekaran is in talks with global airline chiefs and is exploring a leadership overhaul at Air India
Independent agencies enter 2026 focused on deeper mandates and AI-led growth
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
'Piramal is driving growth through omnichannel scale & digital influence'
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
India’s adtech market ends 2025 at nearly Rs 2L Cr. What’s next?
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Artificial scarcity debate returns as govt readies DD Free Dish FY26 slot auctions
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
The viral internet trends that reshaped India’s marketing and consumer culture in 2025
Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
Communications landscape now demands precision, authenticity, and global-local alignment
Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC talks about the complexities and challenges of 2025, and the emerging opportunities in the comms landscape
How 2025 reset performance marketing—and what comes next
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
OOH shines bright this festive as inventory jumps 15-20%
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
Greater Bengaluru draft OOH rules brings in centralised, auction-driven model
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
Jio Financial Services names Venkata Peri as Group COO
Venkata Peri has worked with global firms including IBM, Deloitte and PwC
The Wire issues statement on J&K police seizure of journalist’s mobile
In the statement issued, The Wire demanded the immediate return of the journalist’s along with the full chain of custody
The great D2C reset: How 2025 merged offline and online commerce
The great D2C reset: How 2025 merged offline and online commerce
Karan Wahi partners with Knack Beverages as investor and brand ambassador
Karan Wahi partners with Knack Beverages as investor and brand ambassador
TRP policy consultation: IBDF skips MIB queries on landing page
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
Swiggy Instamart opens first offline store in Gurugram
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
Activate To Engage
How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'
NowYouKnow ropes in digital creator and actress Anushka Sen as brand ambassador
Her natural behaviour, maintaining personal lists, saving notes and sharing recommendations within her network, closely mirrors the way people actually discover and plan today, the company said
AI is about what has been said: Prasoon Joshi on why creativity must go beyond machines
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
Tuned in to Gen-Z
Move over millennials, brands are now marketing to match the Gen Z vibe. How are brands rewriting the marketing playbook for the Zoomers?
Bengaluru: Nisus Finance Exits Project High Cliff With 23% IRR
Nisus Finance has exited its Bengaluru project with a strong 23% return, showing how structured private credit is helping real estate projects finish faster and regain stability.
Hall of Fame: Best Ads of November 2025
From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins
The Omni-verse
Layoffs, uncertainty, client conflicts & integration woes for the Omnicom network, will this benefit rival networks and independents in the near term?
CCI probe: Delhi HC grants Madison time to file rejoinder
The bench also noted that a connected constitutional challenge is already pending before the Division Bench, which is scheduled to hear the matter on January 8
The merger set to reimagine India’s marketing and communication future
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Shailesh Hegde joins Jai Maharashtra as Business Head
Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
Navneet Kumar Sehgal resigns as Prasar Bharati Chairman
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
Amazon’s Gulshan Verma on why full‑funnel is the new advertising mantra
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
Sanchar Saathi App: Government withdraws mandatory pre-installation rule
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Flam appoints Arun Kumar Rajendran as AVP-Marketing
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
Puneet Kumar Malik moves on from Aditya Birla Lifestyle Brands
Malik was CEO of Aditya Birla Lifestyle Brands’ innerwear business
Personalisation needs to come from consumer insights: Pernod Ricard’s Pierre de Greef
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
Why Big Tech Is Failing to Personalise for India’s Billion-User Market
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Sanjeev Mulchandani elevated to President-Sales at Associated Broadcasting (TV9)
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
Retail media steals festive spotlight with Rs 2,000 crore AdEx
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
Parle-G strikes an emotional chord with its Chhath Puja campaign
The campaign has been conceptualised by Thought Blurb Communications
Has festive 2025 signalled a turning point for D2C marketing?
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
Why GST overhaul & festive season didn’t spark AdEx revival?
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
WPP Media consolidates Henkel’s media business across Europe
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
Senior TV journalist Sumit Awasthi quits NDTV
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
Nora Fatehi shares spotlight with Ed Sheeran and Cynthia Erivo
Nora Fatehi teamed up with Shenseea for a powerful rendition of her new single on one of America’s biggest late-night stages
Odisha: 'The Sky Now Lies to us': Changing Rainfall Patterns Erasing Koraput’s Traditional
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
How Technology Shapes How We Move, Speak, Think
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
Vanilla Films’ Kasturi invites audiences to embrace their inner light
Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.
Two couples and a baby: Punjab drug addiction tragedy has new victims
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau & exchange4media Kolkata Bureau & exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
Trump signs bill to compel release of more Epstein documents
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
Only 11 Brands Clear 3% Recall in India’s ₹20,000-Crore Digital Video Ad Marketed By OK
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Ashish Sehgal likely to join Times TV Network as CEO
Ashish Sehgal is also expected to take on additional charge as Chief Growth Officer for Vineet Jain’s Times TV Network portfolio
When Annoying Ads Are Good
Interruptive-style ads are annoying and disruptive, yet brands use them to gain subscribers, but how do such ads still actually work?
Cricket To Commerce
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
Ruth Sun appointed as Managing Director for Google Cloud – Korea
Prior to this, Ruth Sun was with IBM as Global Managing Director - Strategic Partnerships
OnePlus 15R teased in India: Can it beat the iPhone 17 launch buzz?
The build-up started weeks before the launch event, with Apple-focused creators, analysts, and retailers driving an unusually high number of leaks and speculation threads
Sony LIV partners with YouTube to offer subscriptions
Sony LIV is now available on YouTube TV and YouTube Primetime Channels
Bharat’s Chatbot Boom: AI Agents Speak Indian Languages and Reshape Jobs
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
BookMyShow Live launches ‘Sicko Leave’ campaign ahead of Travis Scott’s Mumbai show
Travis Scott’s CIRCUS MAXIMUS WORLD TOUR is on November 19
Nupur Sarda joins Forest Essentials as Head of Retail Marketing
Sarda was earlier the Head of PR, Influencer Marketing and Social Media at VAHDAM India
Beyond Buzzwords: How 2025 Redefined Communication
Rafi Qadar Khan, Founder of Compass Communications, is an experienced communications leader and entrepreneur.
Schneider Electric names Bhavna Verma as VP– Strategy and M&A for Greater India Zone
Bhavna Verma takes over from Damini Chaudhari who was recently appointed Vice President – Services
Wedding bells are ringing: Brands channel 40% ad spends to join the party
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
MOMS rolls out new outdoor campaign for Stanley
It has been deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai
ASCI rolls out ‘Commitment Seal’ to promote ethical advertising
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
India 2030: Why micro-cohorts will define the next trillion-dollar retail economy?
Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”
Why GST overhaul & festive season didn’t spark AdEx revival?
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Publicis Media launches Spark Foundry India, names Niti Kumar as CEO
Ravi Bhaya will be the Chief Growth Officer, Publicis Media India; Jai Lala & Rathi Gangappa to continue leading Zenith and Starcom
Dish TV loss widens from Rs 37 crore to Rs 132 crore in Q2 FY26
Revenue of the company fell 26%
Walt Disney reports $107M drop in linear network income due to Star India restructuring
Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million
Rs 500-cr boost for Print likely as DAVP hike plan may prompt states to revise ad rates
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Jagran Prakashan reports strong Q2 profit growth of 37%
Revenue from operations grew 4.7% during the quarter, reaching Rs 467.36 crore
‘We wanted to shift the spotlight to the true currency of this industry - Talent’
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
Sintex: Clean by Design
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
Earning a PhD in Winning Accounts
Eileen Ooi, CEO, APAC & Monaz Todywalla, CEO, India at PHD on how they are set to register 50%+ growth in new business wins this year in India
Marketing’s New Brain
Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter
Kuch Khaas Tha
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
e4m Media Ace Awards: Shantanu Sirohi awarded ‘Network Digital Head Of The Year’ honour
Vinod Thadani, Chief Growth Officer, Dentsu Media & CEO, iProspect and Rohan Mehta, CEO, FCB Kinnect, were the runners-up in this category
AI will open up new forms of actionable marketing solutions: Prasanth Kumar
At e4m Confluence 2025, Prasanth Kumar, CEO-South Asia, WPP Media, engaged in a fireside chat with Nawal Ahuja, Co-Founder, e4m, and decoded evolution of TV, reliance on data, skill-building & more
Brands setting up internal media or creative units is a stupid concept: Shashi Sinha
At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more
Kareena Kapoor Khan stars in UNIQLO’s new Fall/Winter 2025 campaign
The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story
Landing pages may now carry watermark as part of MIB TRP reforms
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
Bajaj Consumer Care's Q2 ad spends up 22% YoY to Rs 39cr
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
News broadcasters may slash Rs 150-cr landing page spend
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Has ‘quirk’ lost its edge? The changing role of ‘weird’ in Indian advertising
The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand engagement, and relevance beyond the initial impression
e4m Confluence 2025 today: Industry leaders to decode media growth strategies
The summit will be followed by the ninth edition of e4m Media Ace Awards, which will honour media agencies and the exceptional people who power them
NDTV Auto names Siddhartha Sharma as Executive Editor
Previously, Siddhartha Sharma has contributed to shows such as ET Now’s Technoholic, TV Today’s Gadgets & Gizmos, and Good News Today
Mind Your Language! comes up with brand campaign with eye on South India
The campaign features three digital films that address specific problems faced by national brands in South India
Amazon Ads brings AI Video Generator to India, opening new doors for SMBs
At the core of this offering is Creative Studio, Amazon’s integrated creative workspace
India’s OOH market outpaces global growth at 5.8% — What’s fueling the surge?
While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
Kalyan Undinty steps down as WPP’s Senior Vice President of Ecommerce
His stint at WPP was for nearly two years
Mollie Spilman appointed as Chief Commercial Officer at Teads
The appointment follows the combination of Outbrain and Teads earlier this year
Apoorv Pandey appointed as CMO at OLX India
Prior to this, Apoorv Pandey was with Zepto as SVP - Strategy
Vivek Kataria appointed Brand Lead at Amazon Music
Prior to this, Vivek Kataria was with Tata Play for close to four years
Sharad Malhotra elevated as Managing Director of Nippon Paint India
Malhotra becomes the first Indian to be appointed to this position in the company.
Most of our revenues come through organic searches: Ankit Kapoor, Wholsum Foods
Ankit Kapoor, CMO of Wholsum Foods opens up about the brand’s evolution, marketing philosophy, and how Slurrp Farm and Millé are reshaping family meals across India
The Turning Point
They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their brand power and match the men?
The Price of Reach
When Wellbi refused Myntra’s deep discounts, founder Rishabh Harish called out the platform on X, sparking debate on brand value and autonomy
TCE Appoints Puesh Ajmani as CDO to Lead AI-Driven Engineering Transformation test
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
Rajasthan’s Jodhpur Is Emerging As The Next Real Estate Hotspot
Known for forts and blue lanes, Jodhpur is emerging as Rajasthan’s next real estate hotspot, offering affordable homes, rising infrastructure, and promising investment opportunities.
Post-Diwali Reset: How quick commerce platforms are sustaining festive momentum
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
IIFL Home Loans Appoints Ajay Sachdewa as Group Chief Business Officer
IIFL Home Loans has named Ajay Sachdewa as Group Chief Business Officer, strengthening its leadership team to drive growth and deepen customer engagement.
TikTok Experiences Explosive Growth In Electronic Music As User Preferences Shift
The platform continues to shape the music industry, serving as a launchpad for viral hits.
Not Just An Airport
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
sunnynitin neeraj Game Over for Rs 10k Cr AdEx?11123456
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Pitching Women Forward Testing Final 2
11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
Game Over for Rs 10k Cr AdEx? Testing RSS
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Tathastu Realty Unveils Rs 200-Cr High-Street Retail Project in Rewari
Tathastu Realty will invest Rs 200 crore to develop ‘Swarnim’, a six-acre high-street retail hub in Rewari. The project targets rising demand for organised commercial spaces in NCR.
What Sets Winning AI Leaders Apart? Ankush Gadi Shares Lessons - test123
Ankush Gadi of Franklin Templeton India explains how AI and analytics are reshaping asset management, from lead scoring and sales intelligence to governed personalization and explainable AI.
Salesforce trims workforce as AI reshapes customer support operations
Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
EnterMind launches with focus on real-world AI adoption in SEA and India - test1
EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance..
Edelman India Launches GCC Advisory Services to Support Capability Centres
The service is intended to assist GCCs as they set up or expand their operations in the country test
Pitching Women Forward
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
Cheil India Evolves into Cheil SWA Group, Launching Full-Funnel Marketing Network
Cheil India transforms into Cheil SWA Group, integrating seven companies to deliver full-funnel, data-driven marketing and digital transformation solutions
Things I Recommend You Do Before You Hire an Agency
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
Himalaya Wellness Launches the ‘World of Neem’ Ahead of Pimple Acne Positivity Day
The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country
REAL ESTATE GOES VIRAL nitintest
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest