Aalok Bhan
Director & Chief Marketing Officer
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Authors
Aalok Bhan is Director & Chief Marketing Officer of Max Life Insurance Company Limited
Why GST overhaul & festive season didn’t spark AdEx revival?
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Ullu’s IPO delayed, but hope to launch it by March 2025: Vibhu Agarwal
Ullu’s IPO delayed, but hope to launch it by March 2025: Vibhu Agarwal
Keeping promises & earning trust – the revised marketing rules
Guest Column: Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance, says brands must be empathetic, agile and revise the rules to win customers