Putting some zest into a sombre Monday morning by revisiting some of the best melodic cheers from brands
This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019
The platform claimed that India vs South Africa match marks the highest peak concurrency number achieved across all formats of cricket, breaking their recent concurrency record of 4.3 crore viewers
Pant shares shares insights from his cricket training days
As per Interactive Avenues’ social media listening report, Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) rank high on the popularity charts
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match
Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but not digital
ICC will be leveraging Mphasis’ global expertise to deliver enhanced and innovative digital experiences for cricket fans
Ogilvy India has executed the World Cup campaign for Dabur
With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan
When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then to 2.6 crore during the Indian team’s chase
The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors
The campaign has been conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao
#SitTogether is a campaign conceptualised by Ogilvy India
Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the clutter and is pivotal in transforming the way ads are being bought