NDTV’s Senior Managing Editor Sunil Saini quits
Saini was an integral part of the NDTV group for nearly 18 years
Date-wise News
Janhavi Vyas named Head-Marketing, South Asia, Warner Bros. Discovery
She has been with the network for nearly 6 years
Axis Bank unveils ‘Sirf Aapke Liye’ campaign
The campaign has been conceptualised by Publicis Worldwide India and will be aired during the Men’s Cricket World Cup
Asian Paints drives away stains in new TVC
The campaign has been conceptualized by McCann Worldgroup
Jubilant Foodworks dismisses reports about slashing pizza rates
As per Elara Capital, a media report recently stated that JUBI reduced the price of its large pizzas by almost 50% with the aim of making its pizzas more accessible and competitive
MIB decriminalizes Cable TV act
The imprisonment provisions have been now replaced with a monetary penalty
Republic partners with JioTV & JioTV+ for its Live Stream & VOD library content
This partnership reinforces the Network’s commitment to bring the Nation-First perspective into the digital news universe.
ICC World Cup Eng vs New Zealand match on Disney+ Hotstar posts 6.45M peak concurrency
This is the first time Disney Star has made the ICC Men’s World Cup free for mobile users who access Disney+ Hotstar
NeuGo says, 'Delays are a thing of the past' in new ad campaign
The ads are a part of a new campaign by the brand, targetting young adults between 18 and 35
TDSAT refuses to restrain Star India from streaming cricket matches for free on Hotstar
The tribunal’s order came on the petition filed by AIDCF that challenges the free streaming of matches, including the ICC Men's Cricket World Cup
Rahul Dravid shows the importance of trust in BPCL ad
The TVC showcases Dravid in various roles, from a distracted driver to a jovial dad cracking jokes
DP World, ICC and Sachin Tendulkar join forces for global initiative
DP World will use smart logistics offering end-to-end network to deliver kit and equipment to grassroots cricket clubs around the world
ZEEL acquires ZEE UK Max in UK
As per ZEEL, it has incorporated ZUML in the UK with an initial share capital of 25,000 pounds divided into 25,000 ordinary shares of one pound each
Indigomusic.com launches WhatsApp channel
The platform garnered 3000+ followers in less than a week
Virat Kohli reveals the 'mantra and yantra' for success in ad for Luxor
The film showcases the Luxor Schneider LX MAX pen
St.Botanica launches new TVC with Kareena Kapoor for Moroccan Argan Hair Care range
The new campaign highlights the brand promise of sourcing finest ingredients
Panasonic Life Solutions launches ‘Load Lega Leader’ TVC for ICC World Cup
The TV commercial for the campaign emphasizes the significance of quality electrical accessories in Indian homes
Britannia Winkin' Cow invites You to #SipTheWow in new sensory-driven campaign for shakes
The campaign has 10-second ASMR films that invite you not just to see or hear but to feel the Rich Shakes experience
62% of CMOs say customer experience has shifted from sales-owned to marketing-owned: Study
The study, by EssenceMediacom, has also found that 60% of CMOs feel that proving marketing impact has increased in importance more than any other responsibility
Finolex Pipes’ Durga Pujo & Navratri film is about adopting girl child
The film is crafted by Campen Factory and directed by Ripunjoy B'yum
Van Heusen Innerwear launches campaign with Hardik Pandya
The film portrays the journey of a contemplative cricketer undergoing rigorous training in a virtual reality simulator
Alex Lubar elevated to Global CEO of DDB Worldwide
Glen Lomas becomes Global President and Chief Operating Officer
Taboola completes a decade in India
According to the company, their growth can be attributed to its robust partnerships with leading brands & advertisers and publications
Bata launches athleisure clothing under ‘Power Apparel’
The collection offers a range of t-shirts, shorts & tracks that seamlessly blend functionality and styling
BW Businessworld's latest issue shines spotlight on upturn in India’s experiential economy
The issue explores the resurgence in India’s experiential economy with key insights from industry captains
Industry stalwarts come forward to make CEO-CHRO Conclave 2023 a massive success
The event hosted several industry visionaries who have made significant contributions in the areas of human resources and national economy
Bipin R Pandit’s Khumaar takes new avatar this time
The show, to be held on November 4, 2023, will feature songs from 1990 onwards
Meta starts rolling out generative AI tools for all advertisers
The global rollout will be complete by next year
DistroTV partners with Love Stories TV
The partnership is to launch ‘Wedding TV by Love Stories TV’
Cricket World Cup: Regional brands ready to play the game?
While regional brands may not necessarily sponsor teams, they are strategically investing in OTT, TV and digital advertising during matches and highlights
Piyush Pandey's legacy: Ads that made India
We look at some of the iconic commercials by Piyush Pandey that not only created lasting brand awareness but also impacted social change
500 influencers from across India roped in for ICC World Cup
The ‘Super 50’ creators will have access to the field pre- and post-match, to commentators, and ambassadors
'Piyush Pandey's real connect with people and situations reflects in his work'
Guest Column: CVL Srinivas, Country Manager, WPP India, writes that the easiest way to introduce oneself is to say that one works in the same company as Piyush Pandey