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Sri Adhikari Brothers Television Network rebrands as Aqylon Nexus Ltd
The company, long established under the Sri Adhikari Brothers banner, has started updating its name across all statutory and regulatory records
PVR INOX divests snacking brand 4700BC to Marico for Rs 226.8 cr
The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
Rural India reshapes marketing strategies as 45% digital budgets move beyond Metros
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
Dip in profits, patchy consumption: Is India’s ad market under fresh strain?
Media agency heads say the stress is being felt most acutely in traditional media, with brands increasingly prioritising digital for performance-led marketing
Are GST cuts beginning to revive TV advertising?
Industry experts see early green shoots in December, but say the recovery remains gradual
After Lallantop exit, is Saurabh Dwivedi headed to The Indian Express Group?
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
IPG's Group Chief Talent Officer Savita Mathai steps down
Savita Mathai’s exit coincides with Anamika Mehta stepping down as Chief Growth Officer of Mediabrands
Gaurav Banerjee’s roll of the dice: Rebuilding SPNI in an era of consolidation
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
Brands go the distance as marathons gain marketing momentum
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
Insurance requires credibility-led communication: Amit Jhingran, MD & CEO, SBI Life
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Has AI moved beyond assisting commerce to controlling purchase decisions?
Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining distinct and preferred inside systems designed to optimise outcomes
IPG Mediabrands’ Chief Growth Officer Anamika Mehta exits amid post-Omnicom restructuring
Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month
Rs 644 crore in FY25: Government ad spends underscore Print’s power
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity
Music Broadcast Limited redeems preference shares, pays Rs 107.63 crore
The company has fully redeemed its non-convertible, non-cumulative redeemable preference shares
Bisleri returns as official hydration partner for Tata Mumbai Marathon 2026
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
Shiva Krishnamurthy takes charge as CEO of General Mills India
Shiva Krishnamurthy joined HUL in 2000 and served the organisation for 25 years
ImagiNxt 2026 redefines India's position in global tech leadership
From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators
WPL 2026: Brands go beyond jerseys, focus on story-led spots
Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL
No more 10-min promises: How will Q-Comm woo consumers now?
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Two authorities, one industry: India’s broadcast rules stuck in limbo
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Why kids’ care is rewriting premium marketinge4m
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
How TV news should diversify beyond ads to thrive in 2026
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
India needed an operating system for growth: Vivek Das as Madison launches MbrAIn
Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
Is CTV really as measurable as marketers believe?
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
Do music companies’ studio stakes signal a reconfiguration of entertainment value chain?
From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised
Budget 2026: Gaming industry pushes for GST relief & AVGC funding
Industry leaders are hoping the government will move beyond legitimacy debates and focus on enabling sustainable growth, domestic IP creation and global competitiveness
Advertising’s 2026 Pivot: From knowing the user to reading the moment
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
Why Pongal is no longer just a regional festive spike for advertisers
Pongal has evolved into a short, high-intent consumption window with brands moving away from momentary festive advertising towards experience-led, cultural storytelling, note industry observers
12-min TV ad cap ruling soon: Broadcasters call for forbearance
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
Is digital’s rise rewriting the very role of advertising?
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Asad Ayaz named Chief Marketing and Brand Officer of The Walt Disney Company
Asad Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+
Uniqlo India puts media account up for pitch
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
Aim to make Chetak top-selling E-scooter in India, abroad: Rishabh Bajaj & Sumeet Narang
Bajaj Auto’s General Manager Rishabh Bajaj and President – Marketing, Sumeet Narang, spoke to e4m on the strategy behind the newly launched Chetak C25 & more
From Kantara to KGF: How South studios are building franchise-led IP businesses
South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack
Demand revival, policy stability & GST relief: What brands want from Budget 2026
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
Pongal Playbook: How have media spends evolved for the year’s first festival?
Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism in advertiser sentiment
Mona Jain to exit Pankaj Krishna’s venture, take on leadership role in big organisation
Jain has in the past worked with ABP Network and Zee Media
Budget Wishlist: Broadcasters pitch GST cut on TV, OTT subscriptions to revive demand
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Airtel Business names Shreyas Mehrotra as CMO & Head of Digital Sales
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
Coffee brands go 60–75% digital: Is traditional advertising decaf now?
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
Paramount escalates WBD takeover battle with lawsuit
The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
Sahil Shetty to move on from his role as CRO, Business News Cluster, News18 Studio
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Sumanta Datta steps down as CEO of ABP Network
Datta is leaving after a short tenure of one year
UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
India’s bets for 2026: Confidence vs concern: Rediffusion-ICYMI report
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
Why Indian startups are choosing execution over acceleration
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Are brands tipping the scale from moment marketing to storytelling?
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
WPL 2026 sponsorship spends may hit Rs 130 cr: No longer a ‘test’ match for brands?
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
First Kolhapuri chappals, now chai perfume: Prada turns to India for inspiration again
The perfume retails for $190 which is approx Rs 17,000
When advertising turns into a legal call in the age of AI
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
BCCI hands Tata WPL 2026 ceremonies and match entertainment mandate to Laqshya Media Group
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Why are news channels tuning into live concerts?
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
In India’s beauty bazaar, smarter marketing is replacing higher spends
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sony’s organisational rejig plan sparks layoff buzz
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Omnicom unveils its much-awaited AI-driven platform ‘New Omni’
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Why are Indian TV and OTT players betting big on start-up reality shows?
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
Mitul Sangani steps down as CEO of News18 Digital
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
Rs 250–300 cr dues, no access: Broadcasters flag one-way media trade as B’desh blocks IPL
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
FMCG marketers gear up for higher ad spends in 2026—with a reworked playbook
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Havas unveils global LLM portal AVA
The announcement was made at CES 2026
Hall of Ads: Fogg Border - The deodorant campaign that became a catchphrase
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
Siddharth Shekhar promoted to Director, LCS at Google India
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
From moment marketing to core strategy: The rise of fastvertising
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Three decades, one industry: The professional legacy of Avinash Kaul
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
Influencer ROI: Can India close the gap with global markets?
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
Why are production houses opening their doors to strategic capital?
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
MIB seeks industry inputs on boosting indigenous manufacturing in M&E
As per the ministry, the country’s broadcasting and media ecosystem is heavily dependent on imported equipment, leading to significant foreign exchange outflow and limited self-reliance
WPP launches Agent Hub on AI marketing platform - WPP Open
Agent Hub has been launched with a curated set of ‘Super Agents’
Why DPDP makes old loyalty data harder to love in 2026
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
ZEEL receives GST adjudication orders; tax demand of Rs 119.6 cr upheld
The company reiterated that it is contesting the orders on merits and based on legal advice
Lumio appoints Varun Nair as Head of Marketing
He joins Lumio after serving as Head of Brand Marketing at POCO India
Rs 2.5 lakh a month or nothing at all: What actually determines creator earnings?
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
The 10-minute question: Why gig worker protests matter to quick commerce advertisers
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Will 2026 formalise the creator economy?
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Senior journalist Amitabh Agnihotri to move on from TV9 Network
Amitabh Agnihotri will be launching a new media venture
Santoor: The soap that didn’t wash away its identity
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
FDI inflows into Information & Broadcasting at Rs 5,586 crore in Q2 FY26: DPIIT
The I&B sector, including print media, attracted Rs 5,586 crore in FDI equity inflows during the July–September 2025 quarter (Q2 FY26), reflecting steady overseas investor interest, as per DPIIT data.
Universal Music Group picks up minority stake in Excel Entertainment
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house
Independent agencies enter 2026 focused on deeper mandates and AI-led growth
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Contaminated water deaths remark: MP Kailash Vijayvargiya apologises
In a statement released on social media, he acknowledged that his words in response to a media question were inappropriate and expressed regret
The viral internet trends that reshaped India’s marketing and consumer culture in 2025
Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
Communications landscape now demands precision, authenticity, and global-local alignment
Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC talks about the complexities and challenges of 2025, and the emerging opportunities in the comms landscape
How 2025 reset performance marketing—and what comes next
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
OOH shines bright this festive as inventory jumps 15-20%
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
Greater Bengaluru draft OOH rules brings in centralised, auction-driven model
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
Manesh Swamy launches FirstAI Consultancy Services
Manesh Swamy launches FirstAI Consultancy Services
Cristina Reina appointed Chief Creative Experience Officer at Droga5
Prior to this, Cristina Reina was the Chief Experience Officer, US at Leo
Jio Financial Services names Venkata Peri as Group COO
Venkata Peri has worked with global firms including IBM, Deloitte and PwC
ET NOW unveils new programming slate: ‘All About Your Company’, ‘BrandVerse’ and more
With this new programming slate, ET NOW strengthens its core promise to ‘Rise With India’
The Wire issues statement on J&K police seizure of journalist’s mobile
In the statement issued, The Wire demanded the immediate return of the journalist’s along with the full chain of custody
The great D2C reset: How 2025 merged offline and online commerce
The great D2C reset: How 2025 merged offline and online commerce
Karan Wahi partners with Knack Beverages as investor and brand ambassador
Karan Wahi partners with Knack Beverages as investor and brand ambassador
TRP policy consultation: IBDF skips MIB queries on landing page
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
FanCode renews Formula 1 broadcast deal in a new multi-year agreement
As part of the new extended deal, fans will now be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode
Swiggy Instamart opens first offline store in Gurugram
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
Activate To Engage
How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'
NowYouKnow ropes in digital creator and actress Anushka Sen as brand ambassador
Her natural behaviour, maintaining personal lists, saving notes and sharing recommendations within her network, closely mirrors the way people actually discover and plan today, the company said
Google Pay’s new campaign celebrates the magic of Delhi
The campaign invites everyone to “Join the Authentic Dilli Party” on its app through specific reward-oriented actions
Parle Agro cuts ad spends by 8% in FY25
Parle Agro’s total revenue from operations grew 5.1% to Rs 3,284.13 Cr in FY25
AI is about what has been said: Prasoon Joshi on why creativity must go beyond machines
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
Tuned in to Gen-Z
Move over millennials, brands are now marketing to match the Gen Z vibe. How are brands rewriting the marketing playbook for the Zoomers?
Bengaluru: Nisus Finance Exits Project High Cliff With 23% IRR
Nisus Finance has exited its Bengaluru project with a strong 23% return, showing how structured private credit is helping real estate projects finish faster and regain stability.
Hall of Fame: Best Ads of November 2025
From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins
CCI probe: Delhi HC grants Madison time to file rejoinder
The bench also noted that a connected constitutional challenge is already pending before the Division Bench, which is scheduled to hear the matter on January 8
The merger set to reimagine India’s marketing and communication future
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Shailesh Hegde joins Jai Maharashtra as Business Head
Hegde has over 25 years of experience working with large media companies like Indian Express, Zee Entertainment, Sony Pictures & ABP Network
Navneet Kumar Sehgal resigns as Prasar Bharati Chairman
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
Amazon’s Gulshan Verma on why full‑funnel is the new advertising mantra
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
Sanchar Saathi App: Government withdraws mandatory pre-installation rule
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Flam appoints Arun Kumar Rajendran as AVP-Marketing
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
Puneet Kumar Malik moves on from Aditya Birla Lifestyle Brands
Malik was CEO of Aditya Birla Lifestyle Brands’ innerwear business
Personalisation needs to come from consumer insights: Pernod Ricard’s Pierre de Greef
At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit brands earn attention in India
Why Big Tech Is Failing to Personalise for India’s Billion-User Market
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Sanjeev Mulchandani elevated to President-Sales at Associated Broadcasting (TV9)
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
Retail media steals festive spotlight with Rs 2,000 crore AdEx
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
My first encounter with Neil French
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
Parle-G strikes an emotional chord with its Chhath Puja campaign
The campaign has been conceptualised by Thought Blurb Communications
Has festive 2025 signalled a turning point for D2C marketing?
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
Why GST overhaul & festive season didn’t spark AdEx revival?
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
UFO Moviez and Miraj Cinemas forge partnership
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
Meta’s Chief AI scientist Yann LeCun to move on after 12 years
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
Saatchi & Saatchi names Leif Stromnes Chief Strategy Officer for ANZ
Leif Stromnes will commence the role in January 2026
WPP Media consolidates Henkel’s media business across Europe
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
Senior TV journalist Sumit Awasthi quits NDTV
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
Nora Fatehi shares spotlight with Ed Sheeran and Cynthia Erivo
Nora Fatehi teamed up with Shenseea for a powerful rendition of her new single on one of America’s biggest late-night stages
Odisha: 'The Sky Now Lies to us': Changing Rainfall Patterns Erasing Koraput’s Traditional
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
How Technology Shapes How We Move, Speak, Think
From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.
India’s most valuable brands collectively reach valuation of $523.5 billion: Kantar report
HDFC Bank reclaims top spot as India’s most valuable brand, followed by TCS and Airtel
Rightwing-Rightwing ‘Bhai Bhai: Who Fears Javed Akhtar?
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
Trump signs bill to compel release of more Epstein documents
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
Ashish Sehgal Likely to Lead Times TV Network as CEO Test
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
Ashish Sehgal likely to join Times TV Network as CEO
Ashish Sehgal is also expected to take on additional charge as Chief Growth Officer for Vineet Jain’s Times TV Network portfolio
When Annoying Ads Are Good
Interruptive-style ads are annoying and disruptive, yet brands use them to gain subscribers, but how do such ads still actually work?
Cricket To Commerce
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
Ruth Sun appointed as Managing Director for Google Cloud – Korea
Prior to this, Ruth Sun was with IBM as Global Managing Director - Strategic Partnerships
Deepinder Goyal’s “mystery forehead device” sparks social media frenzy
A photo from a Feeding India school visit triggers speculation and humour online
Sony LIV partners with YouTube to offer subscriptions
Sony LIV is now available on YouTube TV and YouTube Primetime Channels
AI, Speed and Cultural Relevance: The New Rules of Marketing in 2025
Guest Column: Girish Balachandran, Senior Director & Head of Digital Media Business, India/S Asia, Adobe on why we need content engines that are built for speed, flexibility, and constant movement
DTH operators report another weak quarter as subscriber decline deepens in Q2 FY26
Operators are now focusing on hybrid offerings, bundled OTT access and broadband expansion to mitigate the decline, say experts
South India rises as Ground Zero for India’s EV marketing playbook
EVs already account for about 38% of the auto sector’s advertising spend, and industry forecasts say this share could rise to 50% within the next few years
Bharat’s Chatbot Boom: AI Agents Speak Indian Languages and Reshape Jobs
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
BookMyShow Live launches ‘Sicko Leave’ campaign ahead of Travis Scott’s Mumbai show
Travis Scott’s CIRCUS MAXIMUS WORLD TOUR is on November 19
Nupur Sarda joins Forest Essentials as Head of Retail Marketing
Sarda was earlier the Head of PR, Influencer Marketing and Social Media at VAHDAM India