While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
A low-down of what players from each of the sectors hope this Budget will deliver
From real time analysis to citizen’s reactions, news channels are all set to provide in-depth information to their viewers on Union Budget day
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act