Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
As per earlier reports, the platform was to be launched in July but the date got pushed to August
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
Nishant Pratap was earlier Executive Creative Director at Ogilvy India
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
The campaign is for the brand's foldable and fat-tyred e-cycle Doodle V3
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
The new TVC is part of the brand’s ‘Walk. Walk. Walk. Walk with Walkaroo’ campaign
The account will be managed by the agency’s Mumbai office
DoubleVerify’s Media Quality Report for APAC Marketers offers solutions to improve advertising ROI
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
Deepthi Prakash will take on the new role beginning January 1, 2025
Troy Ruhanen is currently with TBWA\Worldwide as President and CEO
OAG has aligned BBDO, DDB, TBWA and the Advertising Collective under one leadership
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
The civic body has received 38 representations over the draft policy so far
BMC’s draft policy refers to Railways at many places