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With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends

A P Sriram Nov 17, 2025 1:32 PM

The appointment follows the combination of Outbrain and Teads earlier this year

A P Sriram Nov 11, 2025 10:30 AM

They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their brand power and match the men?

A P Sriram Nov 11, 2025 10:07 AM

ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes

A P Sriram Sep 3, 2025 11:44 AM

As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players

A P Sriram Dec 19, 2024 1:02 PM

In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more

A P Sriram Dec 17, 2024 1:41 PM

Global will be a collective platform, forming an exclusive alliance of independent agency

A P Sriram Sep 20, 2024 12:14 PM

NCoE to enhance soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB

A P Sriram Sep 19, 2024 2:27 PM

The total number of registered MSOs now stands at 850 as of August 31, 2024

A P Sriram Sep 18, 2024 11:07 AM

Karthi Marshan, President & CMO at Kotak Mahindra Group, addressed a speaker session on how an adaptable mindset aided Kotak Mahindra to remain on top of consumers’ minds at India Brand Conclave, 2021

e4m Desk & A P Sriram Dec 16, 2021 9:12 AM

This is as the third CXO-level onboarding in less than a year for the company

A P Sriram & e4m Desk Sep 2, 2020 2:50 PM

Mobile internet has brought a revolution in lifestyle space, writes A P Sriram, COO, Karnataka Circle, Tata Teleservices

A P Sriram Mar 15, 2012 9:42 AM