Gaining a better understanding of customer preferences can enable the delivery of personalised services that will lead to greater customer satisfaction, says McDonald's Rameet Arora
2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment
Every marketer sees the need to have a social media presence, however, what often remains a challenge is measuring success & failure, says Glen Ireland, CEO, Denstu Digital
Kilambi has confirmed the news to exchange4media. He had joined the group in April 2012. His next destination is not known
Debby Cheung, Andrew Thomas & Kieran Moore will strengthen the agency’s PR leadership in Asia. Thomas will have additional responsibility for Ogilvy PR’s leadership in India
Karbonn Mobiles launches new TVC highlighting the 16 mn colour output palate of latest offer Titanium S9, with the aim of targeting the festive season to increase market share
Gopinath Menon, CEO, Melon Media feels that debates on news channels today have been reduced to the frivolity of cock fights in Pakistan, with much posturing & no sane conclusions
Life OK garnered 347 mn TVTs & relative share of 14.39%. Colors claimed second spot with 476 mn TVTs as compared to 458 mn TVTs in Week 39. Sony TV too climbed up to 5th position from 6th last week
"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India
"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India
2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment
Pudhu Yugam will be an advertisement driven, free-to-air HD channel. The content mix includes serials, reality shows, features and film-based shows
We are making big strides in analytics. We are going beyond our competition and using analytics to understand the most efficient channels and the most effective vehicles. We are going beyond that to see how we can evaluate from a quantitative perspective content opportunities for certain genres of television and certain insights around our audiences that we can leverage back into our target insights so we can literally feel becoming better at targeting by knowing what’s working.
We see digital and mobile media as a blank slate. There are parts of online and mobile media where it behaves like television, radio, print, etc., instead of services such as Google and paid search, and we think marketers are starting to understand that you can’t lump digital/ mobile all into one category. In new media, there are sites and services like Saavn that are about upstream demand creation as well as downstream sites and services like Google that convert that demand into sales.