India's biggest problem is lack of self belief. We cannot sell an idea to the world if we do not believe in it ourselves, said the Gujarat CM, while talking about Brand India at IAA Global Marketing Summit
After 13 consecutive years, Coca-Cola is unseated by Apple, as per the 14th Annual Best Global Brands Report published by Interbrand. Google takes the second spot
The MSOs feel that the latest amendments will adversely impact their business model. MSOs are set to take up this issue with TRAI and may also approach the TDSAT
Discovery Tamil is embarking on a fresh new journey from October 1, 2013 to strengthen its relationship with the Tamil audience. The initiative also includes a new logo
Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them
The English brand identity & communications expert says that Indian companies face a psychological problem; they lack confidence in seeing Indian brands on a world stage
Arunachalam Muruganantham, CEO, Jayashree Industries shares his inspiring story of tireless research, failures and lack of support, and eventual success and global recognition
Following a multi-agency pitch, the company has appointed Draftfcb+Ulka as the creative agency for Tata Salt, while Leo Burnett has been roped in for the Tata I-Shakti Foods portfolio
Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth
One can’t say a particular strategy works only in a certain country; it will have an impact on the rest of the world also, said the Global Head – Mktg, Standard Chartered Bank
Polman will share his thoughts on how business leaders can navigate in these tough economic situations. The conference will be held in Mumbai on Oct 30
The emergence of multiple devices & platforms has created more sources to collect data; this will impact marketers' decisions going ahead, says the General Manager - Marketing & Operations, Microsoft SMSG India