The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth
The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served,
Industry leaders spoke about the changing media ecosystem, wherein print now has to embrace newer technologies to remain relevant
As reported by exchange4media on July 1, Acharya has formally joined ZO. She will assume responsibility for the Group's four leading businesses in India: ZenithOptimedia, Resultrix, Ninah & Newcast
While the economic slowdown, Rupee depreciation & rising newsprint cost are putting pressure on bottomlines, print players are ready to upgrade content & co-exist with various media
Our vision is to enable marketers with discovery, shortlisting, planning and execution of their media plan, says Mayank Bidawatka, Co-founder & CEO, The Media Ant
The Exec Chairman of Dentsu India Group talks about his effort in trying to change the perception of Dentsu being 'a Japanese ad agency with Japanese clients' and the agency's various acquisitions, among other things
The company has widened its footprint in the personal lifestyle segment with the launch of its new range of perfumes; the category is currently unorganised & under-served, says Bhaskar Bhat of Titan Company
The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts
While radio content remains more skewed towards male & youth TG, radio players can't ignore the fact that women listeners comprise 59% of the radio universe, and hence
Print publications can get more bang for their buck from OOH advtg if they target it right, use eye-catching creatives and follow single line of thought, say experts
The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Google Hangout to participate