Social can impact abt 30% seats in Lok Sabha Elections 2014 & influence 160 of 543 Parliamentary constituencies, says Digital Consultant & Trainer Moneka Khurana, citing industry studies
Vodafone is aggressively tapping the OOH medium, besides activation drive and reaching out to SMEs, for the last year of its association with the Formula1 team
Rolling out in select markets around the globe, the 'NewsON' panel delivers the latest local news articles, videos & weather to Samsung Smart TV users with the click of a remote
The Conclave 'Emerging Agencies: Taking it to the next level' will see advertising stalwarts sharing, interacting & networking with MDs & Heads of emerging ad agencies
The double bottom line drivers - voice and data business - have helped Idea Cellular reach a standalone profit after tax of Rs 3,985 million, a growth of 13.2%
While some say that MHA's decision of reviewing security clearance of TV channels after every 3 years has risen out of confusion, others feel that it has been made to curtail emergence of more news b'casters before the elections
Zee TV overtook Colors to take the second spot, while Sab TV displaced Life OK to move up to No. 5. Sony TV moved down to sixth position in Week 42 with loss in viewership
The company has raised funds to further invest in its key technology platforms & to strengthen its presence through integrated go-to-market solutions across the Asia Pacific region
WPP has reported revenues of $8.007 billion for the first nine months of 2013, a growth of 7.2%. Nine months like-for-like revenues were up 3.3%, ahead of consensus
Screwvala will step down on June 30, 2014. Roy Kapur will become Managing Director of The Walt Disney Company India effective January 1, 2014
In an exclusive video chat, the MD of BlackBerry India talks about the rationale behind making BBM available across various platforms & the benefits for BlackBerry, among other things...
Hindustan Media Ventures' advertising revenues for Q2 FY14 are up 11% to Rs 1,270 million, while circulation revenues stand at Rs 446 million, a growth of 15%
Great interpretation of good data is also specialised artistry at real cost. The industry is in danger of pricing itself out of creativity if its benchmark is only cost – the advertising world of the future is badly in need of ‘Ideas’, which will not only come from crowdsourcing. And in this department, as we’ve seen through the history of business, a truly passionate start-up can give any WPP/ Publicis Onmicom a run for their money, scoring as creative maverick business people.