With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform?
With every five tweets a second containing a Vine video link, it is undoubtedly becoming popular day by day, but then how can marketers and brand managers explore the platform?
RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website
Over the last two months, Sony TV has suffered some loss in revenues, but this will not affect the overall MSM revenues, says Rohit Gupta, President, MSM, adding that dependence on the flagship channel has reduced
If someone wants to buy a vehicle & most of the processes like loan & document collection can be done online, why wouldn't they opt for it? We will definitely look at it, says the Head - Digital Initiatives, TVS Motors
The Media & Entertainment industry veteran shifts to the real estate and hospitality group after serving as CEO with E18 for over six years
Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way
The FM player has lined up contests, exclusive offerings, special coverage & interactions with celebrities to engage listeners for the cricket tournament
The decision was taken against the Bangkok director, whose short film didn't match with the original script submitted, thus violating the rules of the programme
RAPP's mandate will cover the full service spectrum with mainline as well as digital aspects of the campaign for the matrimonial website
Hearing in the Kantar case has been adjourned by the Delhi High Court till July 11, 2014 as the Government counsel was not available for the hearing yesterday
As per the viewership data sourced from TAM subscribers for Week 9 of 2014, Zee TV saw a steep hike in gross viewership. Sony TV, which had climbed to the fourth position in Week 8, slid one notch to settle at No. 5
Advertising as we know it, which is placement of content in a location you have bought, is to a certain extent dead. This is so because what platforms like mobile, Internet and social have done is made media infinite… The advertising sector is still moving forward on its own inertia. There is still a lot of money being spent on traditional advertising, which is going to carry on, but if they don’t start transforming themselves drastically, they will come to a stop once the inertia runs out.